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Marketing smarts – 5 simple but effective marketing techniques for sales pros

May 8, 2019, 9:02 am

With so many online and offline marketing strategies to choose from, it can be challenging sometimes to know which ones reach your target audience best. Despite the difficulty, it’s important to dive in and figure out which tactic will ensure your company’s success. If you’re a sales pro looking to maximize your marketing campaigns, implement the following simple, yet effective, marketing techniques for optimal results.

1. Offer Promotional Products

How can something as simple as promotional products be so powerful in your marketing campaign? The easy answer is: people love them.

While this seems like a no-brainer answer, the fact remains that almost all humans are in love with the concept of getting something for nothing. Make the free product genuinely useful, add your company’s branding to it, and consumers will remember you and what you do every time they put that thing to good use. Promotional items are a great way to increase brand awareness for your business.

2. Use Social Media

Anyone who’s anyone uses at least one social media platform. Most consumers use multiple platforms daily to shop for the things they need and stay in touch with friends and family. As a business owner, you need to make sure your company has a presence on the varioussocial media platforms as well.

Not only that, but you need to be sure you’re updating these pages daily and that you’re interacting with your followers as they engage with you. If your business isn’t on Facebook, Instagram, and Twitter (to name a few), you’re missing a simple yet highly effective marketing opportunity that literally reaches millions of people each day.

3. Offer Loyalty Programs to Keep Customers Coming Back

Happy customers are loyal customers. If you offer something your competitors can’t provide, you automatically encourage consumers to turn to you. Maybe you can get away with slightly lower prices than the competition. Or perhaps you can give returning customers a discount after they’ve purchased a predetermined number of items or a monetary amount.

Whatever the path you choose, by providing outstanding customer service, quality products, and additional incentives, you create a happy customer base that’s more than willing to share their experiences with your company with all their online and offline friends and family.

4. Make Lots of Videos

People are visual creatures. As technology has advanced, so has our desire to see more action. While images are always a plus in advertising, video always gets better reactions.

Consumers respond well to candid videos showing how to use the products they buy. Funnily enough, simple videos showing actual usage with easy-to-follow instructions often get more views than ones that have been professionally produced. Don’t be afraid to put yourself in front of the camera and be real with your audience.

5. Find Popular Influencers to Support Your Product

Social media is a powerful tool, and as it has risen to prominence, so too have the mega-popular influencers who provide the substance people visit the various platforms to feed on. Find one or more of these influencers to endorse your business and you’re golden. You may need to make a small monetary donation or provide free products to encourage them, but it’s worth it since these people have huge followings full of people who believe in every word they say.

The marketing campaign you use can make or break your business, so it’s important to employ tactics that target the right audience. There are many marketing strategies to choose from, and the simple but effective ones above can help you come up with a campaign that will lead to success.

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