Facebook Inc. unveiled changes to its rules regarding Facebook Live and the streaming of unauthorized content. The company stated it was motivated by the widely criticized live streaming of the Christchurch attack, in which users shared copies of the video first broadcast by the attacker.
Facebook announced it is introducing a ‘one strike‘ policy, meaning that “anyone who violates our most serious policies will be restricted from using Live for set periods of time.” The tech firm added it would broaden the policy over the coming weeks to ban those users from creating ads, among other changes.
As ever, policy change at Facebook comes when pressure is applied – that force is undoubtedly now being implemented. And so, from now on, Facebook explained, “someone who shares a link to a statement from a terrorist group with no context will now be immediately blocked from using Live for a set period of time.” As a direct result, starting today, people who have broken certain rules on Facebook – including our Dangerous Organizations and Individuals policy – will be restricted from using Facebook Live.
Prior to this, Facebook had taken down content that violated its community standards, and if that person kept posting violating content, they’d be blocked from the whole platform for some time. Some were banned altogether.
The company will invest in a $7.5 million partnership with three universities: the University of Maryland, Cornell University and the University of California, Berkeley. The money will go to research improved detection of image and video analysis technology.
Policy, meaning that “anyone who violates our most serious policies will be restricted from using Live for set periods of time.” The tech firm added it would broaden the policy over the coming weeks to ban those users from creating ads, among other changes.