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8 Different ways you can use social media to promote your products

May 17, 2019, 12:34 pm

Social media is a game changer which allows businesses to deal directly with their target customer. Social media marketing is very cost-effective and it gives your brand the opportunity to reach millions of active users online. This makes it a very effective tool you can use to promote your products online. With social media, you can communicate directly with your customer, ask each other questions, respond to queries, and build on a relationship. However, not all businesses are aware of this and competition on social media is very intense. To overcome and stay ahead of your competition, you need to take advantage of the latest trends and techniques so that you can consistently and effectively promote your products.

Below are some of the ways you can use different social media platforms to promote your products effectively.

Provide social media proof to build confidence in your product

Posting adverts of your products on your social media accounts is just a start in promoting your product. You then need to get creative in your product promotions by providing proof which will help your customers trust your products. Customer testimonials and reviews act as influencers that help in promoting your products to the customers in a positive way. You can post a video or a photo of your product in action, mention the customer in your post, and then link it to your product. Consumers make informed purchasing decisions from reading other customer experiences with your product than being influenced by social media adverts.

Add your product links to Instagram stories

Instagram feeds are now sorted out according to popularity instead of chronological order which makes it harder for your business to be visible. Posting Instagram stories can be a great way of getting your brand in front of your target audience and you can include links and mentions to make it easier for users to browse and shop for your products. The viewers can swipe on the See More tab which can take them directly to your blog or shop where your products are sold.

Advertise your product for a wider reach

Social media users will like your page because they’re interested in your product, but for your business, the organic reach has declined. That is why you need to work extra hard to make sure your products are seen by your target audience. Social media ads and subscribing to the best app for Instagram can help in boosting your reach so that you can get millions of views on your posts. This will promote your product and give you more leads.

Contests and giveaways

This is a subtle way of promoting your product without actually advertising it. Contests are a great way of creating a buzz about your product and widening your reach. The best way to run contests successfully on various social media platforms is by keeping them simple, fun, making the giveaways accessible to contestants, and the prizes worthwhile. This can help in creating brand loyalty in your customers and eventually generate leads.

Run deals and promo codes

Using social media to run deals and promo codes is a new and innovative way of advertising your products and brand and at the same time giving your customers a chance to save some money on their purchases. Running exclusive deals on your social media accounts makes your followers feel special and keeps them engaged at all times. You can also take it to another level by personalizing how you offer your discounts and promo codes like putting the customer’s name on the discount cards to make your customers feel special. This will make your customers loyal to your brand in the long term.

This is a subtle way of promoting your product without actually advertising it. Contests are a great way of creating a buzz about your product and widening your reach. The best way to run contests successfully on various social media platforms is by keeping them simple, fun, making the giveaways accessible to contestants, and the prizes worthwhile. This can help in creating brand loyalty in your customers and eventually generate leads.

Run deals and promo codes

Using social media to run deals and promo codes is a new and innovative way of advertising your products and brand and at the same time giving your customers a chance to save some money on their purchases. Running exclusive deals on your social media accounts makes your followers feel special and keeps them engaged at all times. You can also take it to another level by personalizing how you offer your discounts and promo codes like putting the customer’s name on the discount cards to make your customers feel special. This will make your customers loyal to your brand in the long term.

Involve your employees

Employee advocacy is a resource most companies are using as a source of content amplification for your brand. You can come up with specific tailor-made messages that you can encourage your employees to promote on their various social media platforms for further reach. If your target audience demographic matches that of your employees, you can involve your employees in your campaign to share easily sharable content with their followers.

Create the right content with the right volume

An effective social media strategy requires original and engaging content which works better when you include a visual. For this to work you need to take into account who your target audience is then find a balance on the format of your post and how frequent you should post it. Posting or retweeting third-party material is also very effective. The point is to engage with your customers, start conversations, and get to learn the community norms and expectations. Make sure you balance out your objective so that it’s not too little or too much so that you don’t run the risk of putting off potential customers. Different social media platforms perform different functions like a thoughtful tutorial is best suited for customers on LinkedIn while you can send a time-limited discount code on Twitter.

Choose the right social media platform

There are many social media platforms you can use to share your content and the number is growing by the day. To successfully promote your products on social media, you need to know which platform is best for you to share your content. To choose which platforms to use, you have to know which platforms your target audience uses so that you can easily connect with them. Then create accounts in those platforms for easy reach. You also need to find out which platform best suits your products.

Choose Right Social Media

Final thoughts

Social media is becoming an effective marketing tool for promoting your products, but in order to reap the benefits, you need to really understand your social media audience well. By creating a good social media strategy, you can easily connect with your existing and potential customers who will grow your customer base and business. Social media users are open to new things provided they interest them, but they don’t take kindly to pushy and promotional material.

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