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5 Best practices to be followed for effective blogger outreach

May 18, 2019, 4:21 pm

Having a niche influencer to promote your product or service is a smart marketing move for businesses. Not only does it gets your brand a valuable endorsement but also brings new opportunities via connecting your brand with the influencer’s following. Further, this tactic offers excellent results within a minimal time span and in a cost-effective manner. It comes as no surprise that businesses are fast embracing a blogger outreach strategy to propel their growth. Before you collaborate with an influencer to leverage this strategy, it is better to get your facts clear so that you can avail the best benefits. Here are some best practices that you need to follow for effective blogger outreach.

Be concise

Keeping your message simple and concise is a great idea because bloggers and readers are always interested in the value proposition rather than your brand’s history. Get to the point quickly when you pitch the influencers because no one has time to read details. Link Building Experts at Outreach Monks emphasize on the consistency of the brand’s message as well because the key lies in making your brand recognizable across all channels.

Focus on being relevant

Another best practice that you must absolutely adhere with is being relevant. This applies to choosing the right blogger to promote your brand. Having someone who is relevant to your niche has dual benefits. Firstly, they will connect you with the audience who is most likely to be interested in your product or service. Secondly, you will have to invest less effort in conveying the information related to your product or service to the blogger because they would already have niche-specific knowledge.

Relationships matter

Working with influencers is more than just collaborating for mutual benefits but involves relationship building. The idea is to engage with the bloggers and build long-term relationships with them so that they keep promoting your brand and making it trustworthy for the target audience. Follow the bloggers on social networks and keep sending them messages to stay in touch.

Understand the bloggers you work with

While building strong and lasting relationships with your bloggers is important, understanding the way they work is equally critical. From finding out how they work to knowing about their stronghold over specific social media platforms and learning about the best ways to reach them, you should focus on gaining a deep understanding about the influencers you collaborate with. This will enable you to engage with them and get them genuinely interested in your brand.

Pitch them honestly

Blogger outreach services specialists at OutreachMonks recommend that you should be honest while pitching a blogger for promoting your brand. Give them a value proposition that is beneficial for them in terms of remuneration, free products or increased online exposure. After all, you cannot expect an influencer to work without an incentive. Also, make sure that you deliver what you promise.

Blogger outreach is an excellent marketing strategy that promises great results if done the right way. Sticking to these best practices can open the opportunities for your business and ensure the success of an influencer campaign.

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