In today’s age, WeChat has become an app that’s too powerful to live without for the people of China. With Tencent opening the platform to advertisers, WeChat advertising is turning into a robust tool for businesses to grow their digital presence in China.
Launched in 2011 by Tencent, WeChat started as a primary messaging app. Until now, the app has already accumulated over one billion MAU and over forty-five billion messages are sent through the platform a day.
Though it originally started as a messaging app, the success of WeChat stems from its continuous evolution into what is now called a “Super-App”. It acts as an all-in-one platform that it’s without delay, the range of WeChat’s functions diversifies to each facet of a user’s standard of living.
Imagine using one app for all your utilities: creating payments to businesses from street vendors to international luxury brands, paying your MasterCard bills and utility charges, planning a doctor’s appointment, or book a cab. The list goes on.
Moreover, this makes WeChat the foremost effective and powerful Chinese social media for businesses to advertise on. Over twenty million WeChat official accounts (must-have credentials for any businesses to position advertisements on WeChat) are registered on WeChat already. If you don’t wish your business to fall behind the trend, read the article to find out ways to maximize your business’s impact by advertising on WeChat!
3 Reasons Why to go for WeChat Marketing
1. Enhances the purchasing power of WeChat users
Apart from the fact that WeChat features a large user base, one will be astounded to see the power of these users carry.
WeChat has achieved a ninety-three user penetration rate within the 1st tier cities in China. Moreover, this figure may well be influential because the majority of WeChat users are between fifteen to forty years, who are getting power within the country.
However, even with the richest population and largest spenders, how many are pinning money through the app? Three hundred million users have enrolled their credit/bank cards to WeChat pay, and five hundred million transactions occur daily on the platform.
2. Helps in engaging with the right people
Making sure that advertisements on social media reach precisely to the target audience is one of the primary concerns among marketers. Stay assured you’ll likely be benefitted from advertising on WeChat.
With the immense knowledge captured and held by Tencent, WeChat divides its users into classes not just by demographic data but also by interests and behavior. This allows businesses to filter out people they need to achieve from the billions of users and build WeChat advertisements that target specifically to them.
3. Helps sufficing business goals
As mentioned, WeChat is the go-to platform in China with functions touching upon all the aspects of the Chinese people’s standard of living. The good thing about WeChat is that this comprehensive platform provides natural closed-loop surroundings to achieve your business goals.
When your audience browses through their WeChat Moments and clicks on your WeChat promotion, wherever they’re redirected depends on your goal! The user may be redirected to a landing page, a politician account, a mini-app you’re attempting to push, or perhaps your WeChat store page wherever direct purchases take place.
WeChat— your go-to app to advertise
WeChat has become a household name in China. It has an indisputable power to bring the desired results not just in the Chinese market but also abroad. With over 20 million WeChat accounts, you have an ocean full of opportunities to advertise your business and serve your target audience. So, what are you waiting for? Leverage WeChat marketing now and make your big in the marketing world.