At the Cannes Lions festival, Google introduced a resource for artists. Create with Google is a platform designed to inspire, provide professionals with the necessary information and help them implement ideas. Now the site is available in English, Spanish, Korean and Japanese. The list is planned to be expanded by the end of the year.
They say that in order to create a new idea, it is necessary to steal a dozen old ones and mix them well. Google has collected innovative and impressive work from around the world, sort them by format, theme or platform, or start a search by keyword and go!
If you need a firm hand mentor, especially for Create with Google, they were selected tips and resources for creative work. All the tools at hand: from the ARCore platform for working with augmented reality to the YouTube Director Mix video creation tool. Audience Connect and YouTube Mockup will help professionals at every stage, from the pitch to the implementation and sale of their ideas and works on Google platforms.
Audience reaction can be tracked using Audience Connect. When using TrueView ads, the tool reports in real time which ads interested the audience and which did not attract attention.
YouTube Mockup will allow you to see in advance how the video will be displayed on YouTube from a computer, tablet or mobile phone. Google hopes that the platform will be able to become an international community and unite the creators under its wing.
R/GA vice-president and Asia-Pacific chief creative officer Seamus Higgins said the YouTube Mockup Tool creates value in “testing ideas, gathering real-time feedback and data. These tools have the power to transform how agencies can sell it and get feedback on their work, We include factors like weather, city and time of day to make each and feel relevant and personal,” Drusio explained, citing that the campaign drove an 80% lift in brand interest,” Higgins added.
