Live Updates: COVID-19 Cases
  • World 19,703,151
    Confirmed: 19,703,151
    Active: 6,332,452
    Recovered: 12,643,668
    Death: 727,031
  • USA 5,120,955
    Confirmed: 5,120,955
    Active: 2,336,231
    Recovered: 2,620,147
    Death: 164,577
  • Brazil 2,988,796
    Confirmed: 2,988,796
    Active: 820,162
    Recovered: 2,068,394
    Death: 100,240
  • India 2,152,020
    Confirmed: 2,152,020
    Active: 628,763
    Recovered: 1,479,804
    Death: 43,453
  • Russia 882,347
    Confirmed: 882,347
    Active: 177,286
    Recovered: 690,207
    Death: 14,854
  • South Africa 545,476
    South Africa
    Confirmed: 545,476
    Active: 140,808
    Recovered: 394,759
    Death: 9,909
  • Mexico 469,407
    Confirmed: 469,407
    Active: 104,710
    Recovered: 313,386
    Death: 51,311
  • Peru 463,875
    Confirmed: 463,875
    Active: 128,894
    Recovered: 314,332
    Death: 20,649
  • Chile 371,023
    Confirmed: 371,023
    Active: 16,879
    Recovered: 344,133
    Death: 10,011
  • Spain 361,442
    Confirmed: 361,442
    Active: 332,939
    Recovered: ?
    Death: 28,503
  • Iran 324,692
    Confirmed: 324,692
    Active: 24,306
    Recovered: 282,122
    Death: 18,264
  • UK 309,763
    Confirmed: 309,763
    Active: 263,197
    Recovered: ?
    Death: 46,566
  • Saudi Arabia 287,262
    Saudi Arabia
    Confirmed: 287,262
    Active: 33,692
    Recovered: 250,440
    Death: 3,130
  • Pakistan 283,487
    Confirmed: 283,487
    Active: 17,815
    Recovered: 259,604
    Death: 6,068
  • Bangladesh 255,113
    Confirmed: 255,113
    Active: 105,144
    Recovered: 146,604
    Death: 3,365
  • Italy 250,103
    Confirmed: 250,103
    Active: 12,953
    Recovered: 201,947
    Death: 35,203
  • Turkey 239,622
    Confirmed: 239,622
    Active: 11,137
    Recovered: 222,656
    Death: 5,829
  • Germany 216,692
    Confirmed: 216,692
    Active: 10,033
    Recovered: 197,400
    Death: 9,259
  • France 197,921
    Confirmed: 197,921
    Active: 84,761
    Recovered: 82,836
    Death: 30,324
  • Canada 118,985
    Confirmed: 118,985
    Active: 6,580
    Recovered: 103,435
    Death: 8,970
  • China 84,596
    Confirmed: 84,596
    Active: 839
    Recovered: 79,123
    Death: 4,634
  • Netherlands 57,987
    Confirmed: 57,987
    Active: 51,830
    Recovered: ?
    Death: 6,157
  • Australia 20,698
    Confirmed: 20,698
    Active: 9,100
    Recovered: 11,320
    Death: 278
  • S. Korea 14,562
    S. Korea
    Confirmed: 14,562
    Active: 629
    Recovered: 13,629
    Death: 304
  • New Zealand 1,569
    New Zealand
    Confirmed: 1,569
    Active: 23
    Recovered: 1,524
    Death: 22

YouTube offers new display AR Ad format opportunities to advertisers

Author at TechGenyz Apps
YouTube Experience

A little over a year has passed since the launch on the international markets of YouTube Music and YouTube Premium and Google provides some useful tips for users this summer. For advertisers, on the other hand, there are new creative opportunities, which exploit augmented reality and 360-degree video.

Get ready to see new advertising formats from Google in the coming months. In fact, the Mountain View company presented advertisers with two new ways to create ads that are engaging, two new creative formats including one that can also involve YouTubers.

More and more companies are choosing to invest in the creation of 3D resources to give life to their products and allow consumers to interact with them as they could in the real life, so you can ‘know’ them before eventually buying them. For example, a person could explore the interior and exterior of a car before taking a test drive, all with the convenience of staying at home. – Rashi Verma, Google’s Display & Video Product Manager 360.

Display Ads

Swirl is a new immersive display format designed for the mobile web and available on the Display & Video 360 platform. This format allows people to explore every corner of the product being promoted by rotating the 3D object in all directions, enlarging it and making it smaller, as they prefer, being able to interact with the device as if the product were in front of them.

Google has also simplified for brands that already have 3D resources to create an ad unit with Swirl by providing them with the 3D / Swirl component in the Google Web Designer creative creation tool. In addition, Google will introduce a new editor in Poly, its 3D platform, to make it easier for brands and agencies to edit, configure and publish high-quality photorealistic models for use in engaging YouTube display ads.

Google has been allowing advertisers to show videos from YouTube in advertisements for some time, but soon it will be possible to start seeing live streaming ads. After learning that more and more people are tuning into Youtube on live streaming of events like concerts, sports, and shows, Google has decided that the time has come to monetize through these experiences too. For advertisers, there is a new advertising format that allows you to show live streaming from YouTube in display ads on screens and devices. This new format is also available in the Google Web Designer tool and allows people to interact with the video using the familiar controls of the YouTube player. 

Both Swirl and the new live streaming format are in limited beta and are just two examples of how Google is allowing brands to offer more interactive large-scale ad experience with Display & Video 360.

“We want to make it easier to create ads that are appealing and valuable to consumers,” Verma commented, adding that “we will continue to share creative solutions to help you create creative creativity and deliver better advertising experiences to users, wherever they are online.”