It is no secret that guest blogging is a great way to reach your target market, drive traffic to your site, and provide helpful information that may result in a backlink. While this is true, it is not as easy as it sounds. Many bloggers provide guests bloggers with a space to post articles, tutorials, or other helpful information as a way to connect and engage with new readers. So, what is in it for the blogger? Guest posts should provide useful content so as to keep readers engaged and coming back to their site for more.
Guest posting is a tried and true way to drive traffic to your website. But, what if you are not a blogger? Many are finding that by investing in outreach guest posting from a service like this, they can get their links and information onto a site in an authentic way. Intrigued and want to know more about how you can use outreach guest posting to benefit your business? This article will provide several tips that will help to improve your outreach guest posting campaigns right away!
Table of Contents
Make sure that your guest post provides high-quality content
There is nothing worse than agreeing to a guest post, only to receive it and find that it is
littered with errors, the information is lacking, and the topic has nothing to do with your site. Before you submit a guest post to a blogger for approval, it needs to be edited for errors, and the content needs to be informative, engaging, and provide readers with value.
Create an opportunity for market overlap
Whenever possible, it is important to create future opportunities for exposure. The market overlap tactic is when you strategically create a guest post in a niche that is relevant to another niche. For example, if you are a mommy blogger posting about your health and wellness post-baby, you can easily overlap with a fitness blog. Many moms are looking for tips on getting fit after having a baby which would make this type of market overlap a success.
Connect with people’s emotions in your guest post
One of the best ways to succeed in guest posting is to use emotions to connect with readers. The best way to do this is to understand the niche that you are trying to engage. Do the readers you want to reach have kids? Are they stay at home or working mom’s? Maybe the readers you want to reach are construction workers or bakers. Knowing something about the readers is important because you can share personal stories that are relatable and will keep the reader interested in what you have to say.
Don’t get overlooked
If you are hoping to guest post on a large site, it is in your best interest to build a relationship with the blog owner before you pitch your post idea. Otherwise, you run the risk of having your guest post request ignored. Large blogs will get several, if not hundreds, of posting requests per month. It just isn’t feasible to get back to everyone who is interested in posting. If you have already built a relationship with the blogger, you are more likely to get a response, and a YES!
Have something to offer the blogger for your guest post!
Bloggers are inundated with requests to publish guest posts on their site. The bigger the blog, the more the readers which also means that you are not the only one who wants to guest post. To improve your chances of having your guest post accepted, it is important that you have something that you can offer to the blogger so that both parties benefit. Great content, photographs, and helpful tutorials are ideas of how you can add value to your post.
Utilize social media networks to promote a blogger and their content before you work with them!
Do you use Twitter, Instagram, or Facebook? If so, connect with the blogger that you want to work with by engaging them in comments or mentions on social networks. By doing so, you are showing genuine interest in the blogger and their site as opposed to just “using” them for your guest post.
Another way to engage with a blogger is to read some articles on their site and provide a comment on a few posts. Providing valuable comments is a great way to engage with the blogger and other readers. It may take you some time to write a thoughtful response to a blog post, but it will be well worth the time that you spent to put something thoughtful together. Remember, comments help bloggers so your comment will likely be posted on the blog for years to come.
