Do you know that the inception and development of Chatbots started back in the year 1966 with Eliza, a medical chatbot? According to Markets and Markets by the year 2021, the market worth of chatbots would be 3, 172 million USD as compared to 703 million USD in 2016. This means that the market size is expected to grow with the compound annual growth rate of 35.2% during the tenure. Mobile app development could be considered as the biggest reason for the growth.
As per the same source, the mobile platform segment is expected to grow at the highest CAGR during the forecast period. It is because chatbots provide help to the organization in real-time monitoring of customer behavior, trends, and interaction. Along with this it also tracks mobile services, such as geo-location, enabling rich, targeted communications based on location and event.
If you wish to go with an example to learn about the success of Chatbots then Duolingo is the best one to quote here. This multi-language learning app has more than 300 million users who are benefited by its great functionality and special credit goes to its Chatbot. The app claims to capture everything a user types, even if rejected so that the bot can continually improve. In case a rejected response turns out to be an acceptable answer, the option will be added to the bot’s database.
If we will analyze the smartphone users then as per Maruti Tech in the year 2016, 75% of smartphone users were using some sort of messaging apps. Though the data is old, it signifies user behavior while using a smartphone that most of the users are accessing chatting apps more than other apps.
Chatbots are Most Effective
There are many places where chatbots have shown up their efficiency. But, when it comes to these three areas then it has been found providing exceptionally good results.
A number of eCommerce brands have established their unique identity in the market and many of them gave credits to chatbots. It helps in establishing a good brand image among the end-users as it can solve their queries and concerns at the best time. 1-800-Flowers.com claimed that more than 70% of messenger orders came from new customers.
Chatbots are also found effective for push notification. For instance, a news chatbot can send daily news updates. It can help in keeping the clients intact with the business by sending recent updates, news, and offers. They can get the same offer and news they wish to get. For instance, if a user wishes to get political news from a news app then the chatbot can flash the news of the desired category only.
FAQ and Customer Services
Whether it is a delay in the order or you are just confused what to buy or you are unable to contact the customer care services over the phone, if there is chatbot then most of the problems would be solved. Chatbots in these two sections have been found effective in driving back the interest of prospective clients. For example, if your debit card is blocked and customer care is not reachable then in that case you can contact them over chatbot (if there is an option) and could get your work done.
Why Chatbots are Future of Mobile App Development
Chatbots have changed the way of using a mobile app. We can quote Messenger which is a Chatbot of Facebook. It alone has 1.3 billion downloads after WhatsApp. Still wondering about the benefits! Here goes the list.
Less Cost of Development: App development cost depends on the time taken to complete the process. Because everything needs to be started from the beginning only. Whereas for developing a chatbot no such criteria are required. So automatically it cuts the development time and finally the cost.
Ease of Integration and Installation: There is extreme comfort in using a bot for a mobile app. Developers can readily integrate bots in the custom mobile app. The app users can use the bot forthwith to start chatting. There is no need for additional software to run the bot in a business app.
Great UI and UX: Chatbot in a mobile app will gild the Lilly. As we are much familiar that chats and messages are one of the most loved features of the mobile app because of the human touch feeling. It can provide a great user experience. One can prepare and integrate chatbot to handle any situation. Using the data collected by chatbots that include user behavior, businesses can easily do framework and operational mapping.
Easy Social Media Linking: Bots can be easily linked with the user’s social media account. The best example for this is Slack. It has many IRC-like features, including persistent chat rooms (channels) organized by topic, private groups and direct messaging. User can send an invitation to friends through social media platforms like Facebook and LinkedIn. It gets automatically installed to other team members as soon as one of the team members install it.
Reduce the Number of Apps Used: Apps and websites that we use daily are a collection of information. If the information which they provide is packed into an app with a sophisticated chatbot, it can make other apps obsolete. The best example of this is a travel app like Trip Advisor that allows users to book tickets, hotel rooms, cabs, all at a time with the same app.
Easy Accessibility: Effortless accessibility of any app is crucial for the business. A user may lose his way if there is no chatbot. With an integrated chatbot, it is very easy for the user to access the particular page or information he is looking out for.
Over to You
A website or app is a piece of information. A chatbot adds life to it. It solves multiple problems of an app user with direct interaction. We are still at the beginners level of chatbot development and definitely, the future has much more in its goodie box. There is only a handful of Chatbots that are available and most of them function through the command button. Let us see how the mobile app development companies would craft the technology to make a better app with a good human interaction feature.