Anyone in marketing feels the first hand that we are in a boom era of content-based marketing. Companies spend massive resources to bolster their positions on social media and search engine rankings and to find partners to back-link with. As organizations church out more and more content for users to devour, the competition has become cut-throat.
Content platforms, to combat black-hat firms, and filter out irrelevant sites, have an ever-changing set of algorithms, making the task more difficult. We can see that as the digital age progresses, these are only parts of a larger equation. If you’re wondering which roadblocks are in store, we’ve put together the 5 main content marketing barriers to overcome. Let’s now take a look into the future to overcome the challenges and push your work to the top.
1. Everyone is doing it
The real challenge here isn’t so much the volume of content coming out, but rather, your competitors are likely using similar strategies. This poses two particular problems. Smaller startup companies have to take on large companies.
A significant disadvantage is that established firms have a better idea of what works and what doesn’t. They can fine-tune their strategies to dig deeper into a certain niche while maintaining their core audience. On the other hand, newcomers can take advantage of this by using content analyzing tools and design their content for the most impact. Drill into areas your competitors are falling behind with your target audience and build out from there.
2. Don’t let your content get stale
Whether you are blogging your way to more traffic or informing on the latest trends, there are only so many ways to discuss a particular product or subject. Retain your visitors by mixing things up a bit.
Something as simple as changing the writer on a particular site can add a fresh perspective. If you’re a one-person show, you can reach out to professional writing service and ask to write my essay for me. Professional writers will provide new ideas or review content you’re currently working on. You can also try different avenues of engaging your audience. You can present a top ten list in the form of a quiz, for example.
3. Keeping up with the times
The technology behind content algorithms and target audiences can shift over time. If you’re employing the same old tactics that have worked in the past but are now getting lackluster results, perhaps it’s time to reassess your methods.
One example is, do you remember when Google had prominently offered a shopping search on their landing page? Well, it’s back. So if you’re involved in any type of E-commerce, it’s best to get up to speed. Also, be sure you’re incorporating the latest trends with image searching and optimize your content in all avenues.
4. Be willing to spend time and resources – where appropriate
If there is one thing we’ve learned from the .com era, It is that it’s possible to create something big with little to no resources. But is it likely? is the question we need to ask. Any good artisan needs the right tools, and content marketing is no different. Many free resources exist and can get the job done, but is it enough to make your content stand out?
Whether it’s purchasing proprietary software or hiring qualified specialists, having the right resources actually saves time and money in the long run. How many times have you gone with the lowest bidder only to be disappointed with the results? Shoddy work is an expensive interruption. So to mitigate the risk, work with professionals who are quality focused.
5. Two words – Artificial Intelligence
The latest buzz in future tech is likely to come from AI and automation. Take a look at how AI is helping business. We can already see how AI is taking more responsibility for customer interactions, and this trend shows no sign of fading. Social media marketing employs automated ads based on accumulated user data to better target ads. Now marketing strategies can be narrowed to a specific niche to speak directly to an interesting market segment.
These are exciting times we live in. As tech steams ahead, we’ll encounter many challenges to maintain relevance in the marketing sphere. But if you look forward with optimism and prepare yourself for the challenge, you will find new ways to innovate your methods and overcome the obstacles.