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5 Best marketing ideas for trade shows

Jul 31, 2019, 6:44 am

Are you an entrepreneur with a start-up and are wondering whether it is beneficial to attend a trade show? Trade shows give you the chance to interact with other business entities and get ideas on how to improve productivity. You also get to interact with potential clients who could quickly become loyal customers. Live Talent’s Houston Location will help you stand out from other exhibitors and ensure the trade show is a success for you.  

Get locals to be your brand ambassadors 

If you would like to expand your services to a new frontier, you have a higher chance of success if you get local brand ambassadors. The domestic consumers are more likely to respond positively to people who live amongst them than people who are in town for a few days. If English is not the primary language, you are likely to attract more people if your representatives speak the local language.

Have a theme

Most people who attend trade shows, they go to stands that they find most attractive and relevant to their needs. Your company is one of the hundreds trying to capture the attention of those coming to the trade show. One way to get people to visit your booth is by having a theme that is related to your niche or something fun and random. 

Be creative when coming up with marketing supplies 

The marketing supplies you intend to give to those that visit your booth will determine if they will remember you or not. The same people who come to see what you have to offer will be visiting many other stalls. In addition to your presentation, the items they take with them will cement their conviction to communicate with you after the trade show. The marketing items should be unique and eye-catching. 

Engage in pre-event advertising 

A mistake many exhibitors make is spending most, if not all, their marketing funds on the event. It is essential to consider some pre-event advertising, which will help create awareness of your brand. Instead of spending a fortune on logistics and personnel support, you should consider partnering with local agencies that can effectively handle your pre-event exposure.

Use different channels to build excitement before the trade show

One way to ensure you have a significant number of people at your booth is by building excitement in your target audience weeks before the event. For example, you can use social media to reach a broad audience through targeted marketing. Engage people who are likely to visit your stand.

Besides having an attractive business profile, you may choose to offer incentives to those who visit your stand. For example, you can give coupon numbers to guarantee a discount to those who buy a product from your booth during the trade show.

As you plan for trade shows, you need to note that the image you portray is critical. The appearance of your booth is the first thing that will attract people to come and see what you have for them. Remember, you will be spending money on the trade-show. It is only appropriate for you to get a return on your investment.

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