While there is a close connection between SEO and content writing, there are some technicalities that one needs to keep in mind before crafting an article for SEO support. The reason for being concerned in this area is the fact that knowing these technicalities greatly improve the ranking of your content on search engines.
Your ranking on search engines is directly proportional to the reach with which you approach your visitors and take the opportunity of converting them into your permanent customers. With that being said, you know now how important it is to know the technical background of SEO that remarkably builds an audience for your brand by promoting your content on higher rankings.
Being an SEO expert, you need to know the details of all those reasons that help in ranking a piece of content on top in SERPs, for which you don’t have to find unreasonable, wrong methods. You can also find more effective ways that will help you abundantly in ranking your work among the best contemporary works.
Here are a few techniques that you can use to ensure SEO friendly web-designs:
1. Using HTML Tags
You can only achieve high ranks in Google SERPs if you keep your website equipped with strong SEO tools backed by original content whose quality is not compromised. Apart from keeping the content excellent quality-wise, it is important that you support your content with suitable HTML tags.
The purpose of these tags is to allow smooth crawling of search engines through the data. Keeping your focus concentrated on the requirements of search engines, you should also know the basics like how much a non-text file is encouraged. Search engines never appreciate non-text files as much as they encourage the text files. For example, Java applications, flash-based files or images. You need to make sure that all your textual content is stuffed with the right kind of HTML tags.
An even better approach is to give details about the photos, videos, and applications. You should know that you need to assign images in gif format, jpeg and png, alongside alt attribute in HTML to give enough information to a specific search engine about any graphic item on your webpage. As for photos, you can use alt text. You also have to make sure that the Flash and Java plug-ins have text on the webpage.
2. Keywords’ Specificity
What centers the whole mechanism of search engines are the keywords. Search engine optimization is incomplete without learning the right use of keywords. Keywords are the essence of every blog, article, essay, comment on a website, forum. These possess the ability to bring traffic to your website if you have used them wisely in on-page or off-page SEO strategies. But in all this process, you have to make sure you do not overstuff your webpage with keywords.
The reason behind this prevention is only that after an update Google released that disabled all those sites or webpages overused a keyword just to attract maximum traffic on their page, shut them down and that is exactly what you do not want Google to do to you or your page. For that matter, you need to consider the right limit for keyword usage on a specific page.
Not just that, you have to consider the content relevance with the keyword to make sure Google does not catch your piece of content that is unmindful of its quality because now Google is extremely smart at catching SEO experts at their root intent of exercising a strategy.
3. Effective Crawl-able Link
It is important to know that the more you construct crawl-able links, the better the search engines work on promoting your website to the top. Links that allow smooth crawling on the webpages allow the search engines to read the content on your website – each of its page.
Once the Google sends its bot to crawl on your content, it will index it and save it in its directory so that whenever a user puts a keyword on the search engine, Google is able to show up your website in the results. If your website hinders this process, you can guess the consequences. You have to work on the structure of your links in order to make them easily readable for the Google bots, or any search engine for that matter.
4. On-Page Optimization
The basic method that every search engine like Google, Yahoo, or Bing uses is to optimize a link based on the keywords in a wide range of internet audience. A web developer should know the methods with which he can use a certain range of keywords to make the landing pages optimized. You can use meta-tags for on-page optimization. Your job is to check the keywords if they have been effectively used in meta tags and meta titles.
A title is immensely important as it summarizes the gist of your entire article for the sake of luring the audience to your website. For improving its reach on Google searches, you have to use the keywords with high volume in the titles.
The web design of your website should be in a smooth structure so that the user who goes through it, does not feel hindrance in scrolling. Often times some webpages take way too long at loading. It drops the interest of the user and they exit from your site. It is not dependent on your internet connection no matter how good instead it is your web design that is either complicated or dense to ensure smooth surfing on its page.
Google’s algorithms itself have a strict policy of turning down the links from the SERPs that are not providing a quality service to the users. The load time for the websites should be increased in order to give a convenient experience to the user. You should also consider giving appropriate heading tags and relevant content with it. Moreover, excellent URL structure also helps the search engines to locate your website in their directory and in return ranks it high in SERPs.