Last year, General Motors filed a trademark for “Ultra Cruise”. Though it was not clear then as to what this ‘Ultra Cruise’ actually was, now it looks like is General Motor’s advanced driver assist system.
When asked about the marketing strategy of the Ultra Cruise system, the CEO of GM Mary Barra suggested that the new technology would have even more capability than Super Cruise.
As you mentioned with Ultra Cruise, this is a technology you saw us continue to improve it with the number of places you can use it. We’re going to continue to add capability. And we’re very excited about it and the road map that we have. So we’ll be rolling it out as quickly as we can, with again having a strong focus on safety - Mary Barra, CEO of GM
What she is suggesting is that Ultra Cruise will be a notch higher up than the Super Cruise. Super Cruise when it first debuted in 2017 was compared to Tesla’s Autopilot system. However, the comparison made is a little exaggerated as it does not offer complete autopilot mode. Since 2017 Super Cruise was only available in the CT6 sedan.
Recently the 2020 CT5 sedan also featured the Super Cruise. They are also planning on introducing four new models with Super Cruise in the next two years.
Barra mentioned, “More than 85 percent of current CT6 owners said that for future vehicle consideration, they would prefer or only consider a vehicle equipped with Super Cruise.”
Barra has refused to give a specific time for the launch of this Ultra Cruise.