Paytm has recently integrated its newly content-based services including News, Live TV, Cricket, Entertainment Videos, Games, etc. Now, it is going to collaborate with SHEROES to launch a new social community feed only for women.
This feed will be available in the Paytm app as a part of the Paytm Inbox social feed. Women will have access to the interactive social feed where they can get information on various topics like health, careers, relationships, cooking, hobbies etc. and can also share their life stories, memories, achievements with other members.
SHEROES: Social community platform for women
SHEROES was founded in January 2014 by Sairee Chahal to allow women to have social and economic empowerment. SHEROES has been offering a platform to women to look for jobs, discuss healthcare, relationships, etc. It also gives a chance to women to share their life stories, achievements and moments which they cannot share with others.
SHEROES is social and mental support for over 14 million women coming from more than 30 communities and different sectors of the society including homemakers, professionals, gig workers, entrepreneurs, and students. In the next five years, SHEROES aims to put 100 million women under their care.
The platform is also hopeful of its collaboration with the digital payment giant Payment. They believe that the collaboration will help them to reach out to a large number of women all over the country.
Leveraging Paytm’s depth and reach, millions of women Internet users can now access over 1000 communities offering advice, a platform for visibility and conversations. This partnership is a strategic step towards our goal of taking the community ecosystem to 100 Mn women. - Avinash Hindupur, chief product officer of SHEROES.
A Paytm initiative towards women empowerment
Paytm is continuously extending its platform and services instead of depending only upon the digital payment services. Paytm has been reaching out to several content providers to boost up their Inbox platform. For quite some time, it has been providing information and entertainment feed to its users. It thus claims to gain more than 30 million users for content-based services.
Deepak Abbot, senior vice president of Paytm is hoping for positive results from the collaboration. He is very impressed by the socio-communal initiative taken by SHEROES to make women financially independent.
This is an important initiative towards women’s empowerment as it provides specially curated content and various communities that they can participate in as per their interests. This social platform will provide a powerful forum for them to express, learn and share while educating themselves.
Startups are the new trend in the global ecosystem. According to the statistics, women founders only have access to 13% of them and own measly 6% of them. It is even more unfortunate that only 10% of the funding is allotted for women-led startups.
But, the global female consumer market adds up the value of around 18 trillion US dollars, taking over almost 85% of global consumer spending. Looking at the fact, many government and private organizations are coming forward to focus on women-led startups.
The unique initiative taken by SHEROES will surely boost up women empowerment and will lead women towards a better future. We hope that Paytm's collaboration with the women-only platform will bore fruits in the future.