- Jul 30, 2021
Samsung Electronics announced today that it will support the world’s first 8K HDR10+ content making Samsung the world’s first electronics company to ever do that. For this purpose, Samsung has partnered with Europe’s three of the most famous service providers, CHILI, The Explorers and MEGOGO. These three service providers will adopt not only the Samsung 8K HDR10+ content but also the 4K HDR10+ content.
HDR10+ is one of the key features of Samsung’s upcoming lineup of QLED TVs. Some other TVs including all UHD TV and 2019 8K TV models are also designed and equipped to support the HDR10+ content which basically makes the bright areas of a video brighter, and the dark areas darker for an out worldly viewing experience. According to Victor Chekanov, the CEO of MEGOGO, HDR10+ movies and videos will be available to the Samsung Smart TV users late this summer.
Technology is always looking forward to bringing extraordinary viewing experience to its users in such a way that this is one area which is ever-evolving at a very fast pace. As is the case with any new fad in the arena of technology, HDR to is proving itself to be the new best thing and an indispensable one at that.
With HDR emerging as one of the most important technologies for ultra-high picture quality, our HDR10+ format enables every image to be accurately displayed on screen just as the creator intended. We will continue to strengthen our industry leadership through establishing partnerships with top streaming service providers and equipping our televisions with the technology needed to support the world’s first 8K HDR10+. – Hyogun Lee, the Executive Vice President of the Visual Display Business at Samsung Electronics
Apart from CHILI, MEGOGO, and The Explorers other companies such as Rakuten TV, Deutsche Telekom’s Magenta TV, and Videociety will also adopt the new HDR10+ content between the fourth quarter of this year and the first quarter of the next year. The fact that more and more company are eager to accommodate and adapt to the HDR10+ viewing content is a testament to its importance in current time.
Major movie mafias such as Universal Pictures Home Entertainment and Warner Bros. Home Entertainment will also make use of the HDR10+ on UHD Blue-ray for the screening of “The Secret Life of Pets 2” and “Godzilla” King of the Monsters” respectively. Since the HDR10+ logo certification program saw the light of day last year with Panasonic and 20th Century Fox, 81 companies have joined the program. Samsung has expanded its HDR10+ center in China, Korea, Japan, and the U.S. Samsung is also planning on expanding the type of gadget available in support of the HDR10+.