Uber’s sub-brand Uber Eats is looking for new ways to revamp the platform’s experience. Other than the fact that Uber Eats turned out to be the saving grace for the ride-hailing app, it turns out opening a food delivery system opened up huge revenue on Uber’s part. Over 70% of the company’s total revenue comes from Uber Eats alone.
Uber Eats grew over 140 percent over the years, and its success can also be measured, in some ways, if we are to look at the number of restaurants which decided to partner up with Uber Eats. But competition in eCommerce has been tough especially since there is a rival in the market as huge and as popular as Amazon delivery.
Partly to increase its own revenue, and partly to stay relevant in Amazon-dominated market, Uber has taken the decision to open up a new section in the Uber delivery-focused solely on the grocery.
Amazon Pantry delivers grocery to its users in a fast and hassle-free way. To top it all off, Amazon had also announced last month that its Prime Now will also be delivering food to doorstep. Amidst all of this fierce competition, Uber decided to go ahead with their plan to the delivery grocery to doorstep.
Jason Droege, the head of Uber Eats, believes that an eCommerce moment is happening at a local level and that Uber is investing a lot behind this new venture.
During the checkout procedure, the user is presented with an option to tip the delivery guy a certain percent of their total billing. The users get to choose to tip 15%, 18%, 20%, or 25% on their total bill. The option to not tip or pay any delivery fee is also available to them, so this is not a mandatory step.