Samsung has officially announced The Frame QLED TV with 120Hz refresh rate that supports HDR10+ high dynamic range (HDR).

Samsung announced The Frame” QLED TV in India, just hours after OnePlus announced the OnePlus TV. The Frame is quite literally a piece of art. You don’t even have to take Samsung’s word for it. The main USP of The Frame is its dedicated Art Mode that turns the smart TV into a canvas when not in use – turning it into a picture frame that comes with over 1,200 artworks from around the world.

The TV packs in sensors that detect when you’re around and automatically switch to the Art Mode – it turns off when you leave, to save energy. The 55-inch 4K QLED Frame comes with Samsung’s Quantum Dot technology and supports a 120Hz refresh rate and HDR10+ playback.

The display resolution upscaling and image processing are done by the quad-core Quantum Processor 4K chip. Since this also runs the same Tizen based smart TV platform as other Samsung smart TVs, expect this to run the standard portfolio of streaming apps as well, including Netflix, Amazon Video, and Hotstar.

The smart TV comes with a motion sensor that can detect your presence and turns the TV display into artwork, and then turns off to save power when you move away. It also detects the ambient light, which then matches the brightness and color temperature of the display.

This 55-inch beauty is priced at Rs 84,990 down from Rs 1, 19,999 – for a limited period during Flipkart’s Big Billion Days sale event. The price drop will also be available on Samsung’s own online store during the same time period. The Frame QLED TV will also get additional instant cashback of INR 5,000. This means the effective price of the 55-inch QLED TV goes down to Rs 79,990. Now that is indeed a great price.

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