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In today’s competitive market scenario, businesses are treading an extra mile to reach the zenith of productivity. Whether it is improvising marketing strategy or deploying upgraded software into the organization, businesses are leaving no stone unturned. 

Every business aspect is correlated with customers. Businesses’ primary objective is to treat their customers right and achieve new heights of success. Customer experience plays an important role in harnessing the potentials of businesses and placing them at the forefront of the global marketplace. How your customer engages with your brand and what is their perspective towards the same creates a significant difference in the marketing strategies. 

The relevance of customer experience tools

Customer experience software is a business tool that assists in ascertaining customer behavior on different platforms towards the brand. It helps in handling customer data and using them while implementing new strategies. Ascertaining customers buying preferences, purchasing history, social media activity and previous interactions with the brand, every element related to customer behavior is gauged by a customer. 

There’s no doubt in asserting that a customer experience app is essential equipment to ascertain customer behavior from multiple dimensions. These tools help in gathering all the information regarding customers from different platforms and analyzing them to prepare a report. Customer experience tools come handy in revising and improvising marketing strategies. 

A potent customer experience survey software must be equipped with the trending features and quality integrations that will further help businesses to get productive results. 

Features to make things better

All the customer feedback app and survey software come with a bunch of features that make it different and significant than its peers. It depends on businesses to determine their objectives and locate ideal software or app that best adheres to their requirements. Some of the popular features that every customer experience tool must be equipped with are mentioned below –

Standard Question Types: Customer feedback app is all about ascertaining customers’ experience based on several aspects of their behavior. Standard question types are a feature that allows customers to answer a few questions related to their perspective, purchasing behavior, and expectations, which paves the way for improvised strategies. 

Real-time Reports: In this era of cutting edge technology and competitive global marketplace, every second count. The real-time feature helps businesses to attain results instantly and deploy strategies to improve performance. A majority of customer experience tool comes with the features of real-time reports preparation that makes things quicker.

Mobile Compatible Surveys: According to a tech survey conducted in 2019, there are approximately 2.71 billion smartphone users. This statistic highlights the relevance of mobiles quite evidently. Hence, seeking assistance from software and apps that have mobile-compatible surveys is a smart move to make in this digitally dominated sphere. 

Customizable Survey Themes: Surveys are of different nature that differs according to the set goals and objectives of the business. There is plenty of customer experience software in the market that provides numerous survey templates for companies to choose from. Using customizable surveys enable you to create a personalized survey for your target audience. 

Advanced Filtering and Segmentation: The process of customer experience needs to be filtered through a stratum of steps that enable businesses to ascertain customer perspective at different magnitude. The feature of advanced filtering and segmentation helps in segregating the results and creating a clear picture of the customer experience. 

Integrations to expedite things

Integrations are the additional software and tools that are added to the customer experience softwarto accelerate the entire process, altogether. From marketing to analytics tools, every integration makes a significant difference in the efficiency of the concerned app. Take a look at some of the popular integrations that a customer experience tool requires:-

Salesforce: Salesforce is an efficient CRM software that helps in managing customer relationships and their engagements with the business. Integration of Salesforce with customer experience survey software helps in getting better insights regarding the customer, which eventually paves the way for turning leads into prospective clients. 

Adobe Analytics: Facts and figures certainly create a difference in the business proceedings. Adobe Analytics is used to collect and analyze business data that further makes the strategizing process easier. With the integration of Adobe Analytics, customer experience tools can become more potent enough to generate productive strategies. 

Microsoft Dynamics CRM: Forecasting sales, managing client relationships, and organizing things in a better way Microsoft Dynamics CRM is considered as the best CRM software in the market. When Microsoft Dynamics CRM comes together with a customer experience survey software, analyzing customer experience and turning them into staunch clientele becomes a lot more seamless. 

HubSpot: HubSpot is an all-encompassing platform for marketing, sales, CRM, and customer service. It enables businesses to manage the marketing and sales department under one roof. HubSpot also works as a customer feedback app that automatically prepares an insightful report on the data provided by the customers. This great integration has enabled businesses to get every relevant information regarding customer experience within one platform. 

Slack: Slack is a business messaging app that centralizes all the relevant notifications from different platforms and collaborates it into a single platform. It enables businesses to control, monitor, and instruct all the departments and access information in one place. By integrating Slack into customer experience software has enabled customers to interact with the brand in more refined ways. 

Conclusion

Customer experience software and apps are undoubtedly one of the essential tools a business requires to ascertain the behavioral pattern of their target audience. From past purchasing history, social media interactions to search history, everything is counted under customer experience. Scrutinizing all the relevant data and transforming them into strategies customer experience is undoubtedly a revolutionizing element for businesses around the globe.

Businesses have prioritized customer experience in order to acquire all the relevant data and insights regarding customer’s perspectives that further help them shape marketing strategies. piHAPPINESS will be your ideal companion in finding the best customer experience solutions. 

We understand the relevance of good customer experience survey software. Hence we provide you with the best surveys with great features and integrations to gauge the customer experience. Reach out to us in order to get things done real quick.

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