How companies working on Augmented Reality are evolving the industry



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Augmented Reality (AR) is an emerging technology that is all set to disrupt the digital industry. There are various domains that have even started using AR technology to increase the overall efficiency of their processes. 

When we talk about statistics, the global Augmented Reality and Virtual Reality market are estimated to cross a total worth of $200B (USD) by the end of 2022. This being one of the reasons why app development companies are now investing in AR/VR technology. 

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With that being said, let’s take a look at some of the ways how top Augmented Reality companies are contributing to bringing a change in the industry:

1. Enhanced communications

Today, in any digital workplace one of the biggest drawbacks that are being highlighted again and again is ‘presence‘. With the help of VR and AR technology, we can now get access to better and enhanced communications. The traditional approach of messaging lacks the real connection between the person sending the message and the one receiving it. 

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Technologies like Virtual Reality and Augmented Reality are great for providing immersive experiences to the user and further help in improving the communication gap in a digital workplace. 

2. Human-machine interfaces

The case of augmented reality is different from that of artificial intelligence because rather than replacing humans with the machine, AR technology offers its users a new way to enhance how humans and machines can work together. Here, AR technology can increase time efficiency while improving the speed of the entire process.

In addition to this, augmented reality also improves safety and compliance efforts, for instance, it can be used with headsets in order to enhance users’ smartphones or tablets with features like faster access, heat-sensing abilities, etc.

3. Integration with IoT

From startups to Fortune 500 organizations, we know that companies collect a large amount of target user data from a wide range of IoT (Internet of Things) devices, but the issue comes in making proper use of that collected information. Augmented Reality provides a solution to this problem by assisting humans to interact effectively with machines to speed up the process. 

4. Virtual travel 

Just a year or two back, Pokemon Go took the gaming industry by storm, all thanks to AR technology. The augmented reality-based game encouraged players to get outdoors and catch Pokemon that were overlaid in the real world through AR when viewed through their smartphone cameras.

Currently, companies are embracing the trend wave of AR and VR by incorporating these technologies into their software, applications, and devices. With the help of AR/VR headsets, consumers can now experience different locations with just a few taps on their devices.  

The adoption rate of both AR and VR technologies is growing rapidly. And with the constant rise in the adoption rate, more industries are exploring how to use it to deliver top-notch experiences to their employees and target audiences.

The above-mentioned points were some of the primary ways of how top augmented reality companies are changing the digital workplace. It is safe to say that in the coming years, AR technology will be treated as a mainstream field and will be integrated by different industry verticals in their day-to-day operations. 

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