According to reports, TikTok has started running campaigns targeted to Facebook advertisers. This is the latest in the fight between Facebook and TikTok for advertisers and users.
In 2016, Facebook was aggressively courting the world’s most populous country. The social network turned its attention to China, having largely saturated most of the developed world, which banned Facebook in 2009, ultimately cutting it off from more than 700 million internet users. TikTok is surging in popularity. There are already sites out there offering to sell you TikTok fans.
“Until recently, the internet in almost every country outside China has been defined by American platforms with strong free expression values. There’s no guarantee these values will win out,” Zuckerberg said in a speech last month at Georgetown University.
According to a new report from Buzzfeed News show that Facebook spent six months in 2016 trying to buy Musical.ly which eventually turned to be TikTok. In November 2018, Facebook launched Lasso something very similar to TikTok but couldn’t mark amongst the users. With the cold war increasing between both the company TikTok had also hired many former Facebook employees, reportedly offering higher salaries.
The fight between American social media giant and popular Chinese video-sharing platform become severe when Facebook announced the launch of Reels. This week Facebook rolled out TikTok clone video tools Reels on Instagram in Brazil.
However, TikTok and Facebook did not comment on the matter.