As more and more people look to the internet to acquire knowledge, the online learning industry continues to experience rapid growth. It’s easy to understand how quick access to abundant information has led people to switch over from conventional learning methods in favor of online courses. Having launched back in 2010, Kajabi is one of the most established and popular platforms in the eLearning space today. The Kajabi website offers powerful tools to help instructors create, sell, and market their knowledge online.
More specifically, Kajabi helps course instructors and membership site owners create their own websites, grow their email lists, automate marketing, process transactions, interact with students, and much more. In this article, we’ll take a closer look at what you can do with Kajabi and how its features can help you successfully build and market your online courses.
What is Kajabi?
Kajabi is a full-fledged course building platform that allows you to create your online course site, build an email list, set up landing pages, and run marketing campaigns. It comes with a number of useful tools built right into the platform including sales funnels, a blogging platform, upsells, interactive assessments, video streaming capabilities, subscription billing, community forums, and squeeze pages.
It’s also worth mentioning that Kajabi is a hosted solution, which means you don’t have to purchase hosting, install anything, or integrate any third-party tools to get your online course site up and running - everything you need comes with the subscription.
Here are just some of the ways online course creators can use Kajabi platform to create, sell, and market their courses:
- Create courses, premium memberships, quizzes, and surveys. Kajabi packs easy-to-use tools to help you build your courses and gated membership sites, create customized assessments for quizzing students, and put together surveys to collect useful feedback from leads and learners.
- Build your website and create landing pages, funnels, and events. Kajabi enables you to quickly set up your course site and build landing pages, event pages for webinars and the like, a blog section, and sales funnels to attract students.
- Leverage email marketing to promote your course. You can use Kajabi to automate your promotional efforts and manage leads from a single, centralized platform.
- Collect payments as one-offs or recurring subscriptions. Once you’ve built your online course or courses, Kajabi lets you link your site to a payment processor, so you can collect payments from students. You can view the payment history of each student from the member dashboard.
Now that we have a better understanding of what Kajabi is, let’s dig deeper to see how it can help course creators create, market, and sell online courses.
Create your online course website
Before you start selling your online course, you’ll need to create a website that lets you market and sell digital products by attracting and nurturing an audience.
Kajabi is an all-in-one course building platform that lets you handle everything involved from one place, which means that you don’t need to have a separate tool to build your course and an online store for marketing, selling and delivering your course - Kajabi lets you do it all. It offers pre-built templates to help you quickly get started with selling right away. You can also customize these templates to fit your specific branding.
It lets you create different types of courses, memberships, and other product offers via easy templates. Of course, you also have the option to start with a blank template and create something completely unique.
You can also add a login page to your site that gives students easy access to all the products they’ve purchased from you. Or they can install the brand new Kajabi mobile app and connect to your premium content while they’re on the go.
Kajabi also comes with built-in blogging and webinar tools that let you deliver more value to prospective and existing students. It’s also helpful in promoting digital products and generating leads for your online business.
Build your email list
In addition to a complete website and product builder, Kajabi packs email marketing capabilities to help you reach out to your target audience. While almost every online course platform offers basic email marketing tools of some sort, you’d be hard-pressed to find a tool that offers a complete solution including custom forms, landing page builder, sophisticated drip sequences with easy to set up triggers, and email broadcasts.
Kajabi, on the other hand, offers all of this - and gives you access to powerful analytics that allow you to gain valuable insights about your online courses. You can measure site traffic, view how many people visited your site, and how much time each user spent browsing your site’s pages.
You can use its email system for email broadcasts and send personalized emails to specific students. Kajabi makes it super easy to capture leads for your business using custom forms in order to attract new students and increase sign-ups.
You can also customize your emails and add branding elements to give them a professional look and feel. This is a great way to increase your online course’s perceived value.
With Kajabi you can also track the lead life cycle, which means that you’ll know exactly when (and how) a student signs up for your online course. This way, you can see which marketing channels are most effective.
Kajabi’s marketing tools give you a reliable and powerful platform for automating your promotional campaigns.
Its Pipeline tool allows you to create specific pathways across your course website that guide users through a defined user journey. These pipelines can include promotional offers, landing pages, videos, and email sequences.
One of the best things about Kajabi is that it lets you create landing pages quickly. In its simplest form, all you have to do is choose a template and add your own marketing copy and images to it.
It also allows you to create live and pre-recorded webinars directly from within Kajabi. For example, you might use it to set an event to repeat every 30 minutes, every hour, or every day, on autopilot.
Upsell to your students
Let’s say a prospective student visits your course site. Ideally, you’d want them to buy the most expensive course from you. This way, you’d be able to increase both your revenue and your average order value.
Kajabi’s upselling features help you enhance marketing performance and ROI by displaying offers whenever someone buys a course from your website. You can use these promotions to recommend related courses or encourage students to sign up for your membership.
For example, you might recommend a flexibility workout course for students who purchase your strength training course.
In addition to this, the checkout is optimized for maximum conversions, which includes customizable features that let you adjust checkout fields, copy, and buttons.
If you plan to sell multiple courses with Kajabi, you can offer students, course bundles at a discounted price. Simply navigate to Sales > Offers to create a special offer. You can choose which products or courses you want to include in your offer, display its price (or list it as free), upload a product image, and select the appropriate post-sale action (such as sending a Thank You email).
Online courses are a great way to share knowledge with your students while creating a recurring revenue stream for yourself. With Kajabi, you can set up an online course site for creating, marketing, and selling your online courses.
It's an all-in-one solution that enables you to connect with your target audience, helps you capture leads, and gives you useful insights about your online courses. Additionally, you can leverage its upselling capabilities to maximize your revenue and increase average order value.