In chiropractor course training, they do not train you on ideas to generate more patients. Traditional methods do not incorporate chiropractic SEO strategies, and that is why some practices do not get many clients. Marketing chiropractic practice is important, and one should adopt modern marketing strategies. Good signage, strategic location in an area with high traffic, and enlisting with major medical insurance companies are important strategies, but not including the modern online marketing strategies will not give your practice a competitive edge in the market.
Here are some tips on how to generate more patients as a chiropractor.
1. Ensure your practice is findable
It is good to identify a good physical location that is easily accessible and invest in branding and impressive signage. But most people search for services and products online these days so, having a well-designed and up to date website is important. As a Chiropractor, you should make your website user-friendly, easy to navigate and ensure the design is attractive too.
But how will the patients find your website? You have to optimize the website for search engines. You may seek professional help in search engine optimization techniques. The website must be trusted reliable and authoritative based on Google standards. Such a website will always appear on the first page of search results, and this way, you can get many potential clients.
2. Enhance your conversion rates
Having more traffic to your website is important, but what is more important is if they can be converted to clients. It normally applies to online clients but even for clients who visit your premises, do they sign up for the services, are they regular customers? A few things can help in conversion including excellent customer service, a good first impression, and exuding confidence in your ability to fully treat the patients to recovery.
For online visitors, ensure that they get a good impression when they visit the site so that they want to explore more of your services. It is also good to customize photos that are relevant to your practice so that potential clients can easily find what they are looking for. Make sure the text design is legible and interesting too.
3. Online marketing
You should aggressively market your chiropractic website online. Some of the methods include pay per click. You should use relevant keywords such as back pain, sciatica, or chiropractic so that potential clients can easily find the website. It may be an additional cost in advertising, but it is one of the ways of generating more patients.
Alternatively, you may also invest in the social media marketing platform. Facebook can direct news feed regarding your practice to potential clients based on age, gender, and other demographic details which consequently generates more leads and conversions.
Patient brochures with relevant information about your practice will help to bring in more patients. But do not store the brochures in the rack as many businesses do, expecting existing clients to pick on their way out. Ensure that you hand them out to patients based on relevance. A Chiropractor should also customize the brochures, especially after treating patients with a certain type of medical condition to issue it to other patients who may be having similar problems.
Make sure that you incorporate a catchy caption, and target to issue a certain number of brochures per week. The more the brochures that get out of your facility to the community, the more patients you are likely to get.
5. Workshops and screening clinics
If this strategy is done well, it can work in your favor. To encourage more people to turn out during such workshops, do not charge any fee. Remember to also interact freely with existing patients so that they may invite you to their clubs or even at their workplace for a presentation. Such workshops aim to create awareness of the medical condition and treatment options. With time, such seminars and workshops yield results, and you will get more patients visiting your practice.
6. Inactive patients
Some patients may have visited your facilities due to an accident or work-related injuries, and since treatment was successful, there may be no need of coming back. Others may have relocated or left your practice due to various other reasons. You may reach out to them in the form of festive season’s greetings, birthday wishes, or through your newsletter.
They may opt to come back for services, or even refer to other chiropractic patients to your practice. Some patients also may have left on a bad note, and it’s better to stay away from them. Coding clients may help you identify who to reach out to for more business.