The technology trends are introducing new aspects every day. With the changing aspects of technology, customer needs are changing too. As businesses are required to make the best use of every further aspect introduced in the market, customers are benefitting the most from these technological changes.
But as technology and the internet has created a global platform where businesses are globally competing to score the maximum of customers, cut-throat competition among them is created. But the implementation of business-centric mobile apps has unlocked a new way of approaching customers.
Progressive mobile apps: A better way to reach your customers
As the mobile app development industry is expanding its operations, there are new development approaches introduced to facilitate excellent user experience. And Progressive Web Apps (PWAs) is one such approach. While the native and hybrid applications tend to slow down on specific user devices, PWAs can work across multiple devices and provide an excellent experience in all.
What is a Progressive Web App?
A PWA is a website that provides app-like experience on different user devices. The number of smartphone users has reached 3.5 billion. And the ratio of users accessing websites through their mobile devices is also high. (52.2% according to Statista). But PWAs are different from apps. The code of a PWA runs in the browsers of a mobile device. Hence, it provides an excellent experience across all devices, including desktops.
Why use PWA to launch your startup?
Various reasons make PWA an ideal choice for entrepreneurs.
- PWAs are lightning-fast. They provide excellent user experience without requiring much storage and processing capacity.
- They provide app-like experience but are not apps. Hence, they are not required to be launched on any app store or global platform.
- They are not platform-specific as they run on the browsers of a user device.
- Cost-effective development. They are easier and cheaper to develop than developing a native application.
- PWA includes push notification features and can access certain in-built device features which all hybrid apps can not.
Here are 6 PWAs of well-known brands and global businesses that are providing excellent user experience and inspiring startups to follow their footsteps.
6 excellent PWA helming best UX
These PWAs are developed, keeping the user experience in mind. As the features offered by PWA gives a significant boost to the overall app experience, implementing PWA has become a recent trend among startups and small businesses.
Pinterest lets its users create and maintain virtual boards where they can save images, graphics, GIFs, and more. Pinterest scores more than 300 million active users monthly. Hence, the popularity and the use of the Pinterest app are significantly high. However, as Pinterest first delivered a website, its users experienced slower website loading speed, which was not able to convince them to download their app.
The makers decided to switch to a better option where these problems get easily eliminated. Pinterest launched its PWA that drives better results than of their native apps and increases active user count.
- The average time for using the Pinterest website increased by 40%.
- A 44% increase in user-generated ad revenue was noted.
- 60% increase in the core engagement through PWA.
Music apps are not left behind when it comes to joining hands with PWA development. Leading to its issue with Apple’s 30% App Store commission, Spotify identified its way to reach their users with an impressive PWA. This progressive web app offered by Spotify mimics all the features and functionalities from its mobile app version.
It also changes the background of the app when a user moves from one screen to another. Insisting users to add this shortcut to their home screen, Spotify provides easier accessibility and best services to their PWA users.
This world-famous American coffee company also provides a PWA for their customers. To enable easier ordering services and complete support for delivering the best user experience, Starbucks’s PWA includes all required features and functions. This progressive web app includes the functionality of running without needing internet support. It supports customizing the orders, adding multiple ingredients from the list – all without needing internet support.
And they have seen tremendous results as the PWA is 99.84% smaller than their native iOS app but provides the same functionalities. The number of users placing orders from their PWA has matched the number of users using a native app to place their orders.
Surprising, isn’t it? Uber is also allowing its users the same app experience through their browsers – with the help of a PWA. As their network requirements and continued internet support requirements were driving their users away from using the native app, Uber’s PWA allows booking rides even on 2G networks and low-speed internet connections.
This has challenged many to switch to providing the same services on their ride-hailing apps. While Uber produces the best results, its PWA is driving business growth by serving every requirement of its users right away.
A famous dating platform provider, Tinder, also decided to introduce their PWA in the market besides their native app. Their PWA is significantly smaller than their native Android app – approximately 90% smaller. The load times cut from 11.91 seconds to 4.69 seconds. Similar to uber clone apps available in the market, Tinder also has to face severe competition because of the increased number of dating apps and platforms – but their PWA takes over the command when it comes to delivering excellent user experience.
Lancôme cosmetics is a french brand of cosmetics that introduces their luxury makeup lines for clients around the world. Despite their popularity, their dedicated mobile app drove lesser users to place orders than the ones who placed through their website. To add up to their resources, Lancôme decided to introduce their PWA app, which now drives increased user engagement and provides excellent shopping experience to their international clients.
If you are looking forward to providing an excellent user experience across mobile devices, PWAs prove as a great resource to invest in. The results derived using PWAs are excellent and brand-centric, along with proving the ability to provide the best user experience.
Switching to PWA can help you lower your cost of app development and maintenance and serve as a great source to reach a maximum of your audiences – on their desktops and mobile devices simultaneously. And hence, it becomes an ideal option for entrepreneurs and small scale businesses – who can achieve better results even when spending much less on their app development costs.