OnePlus’s new black color logo and visual identity goes live

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OnePlus has finally debuted a new logo for its company after filing for a new patent name just a few months ago. The new design, as discussed in an earlier article, is very similar to the old one with slight and subtle changes. The biggest change for the logo has to be the number “1”.

The company retained the original design because the logo has become a symbol for the company anyway. However, the new logo does come in a new color. Ditching the striking red color that used to be the logo, now the new logo comes in the color black and in other colors.

The “+” in the box has also been enlarged and now it’s more prominent. The new logo, according to some experts, makes the association between the logo and the smartphone manufacturer easier while allowing for more flexible application and improved recognizability in digital media.

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OnePlus is also updating its color palette to include cyan, green, magenta, indigo, and yellow. According to a OnePlus official, “The visual identity is accompanied by a fresh color palette which centers on OnePlus’s iconic red, followed by an updated secondary palette of cyan, green, magenta, indigo, and yellow to make the company’s design and assets more vibrant and lively. A new font also improves legibility and is easier on the eyes.”

OnePlus is not changing who we are, but reinforcing what we stand for – the true spirit of Never Settle. We always design for our users. We feel that these changes maintain the iconic elements of our brand that are beloved by our staff and our community while injecting both excitement and balance into our visual identity – Mats Hakansson, Global Creative Director of OnePlus

OnePlus mentioned that its in-house creatives and an external agency worked tirelessly for over seven months to bring the new logo to the forefront.

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