eCommerce Website

12 Exclusive tips to double your sales using a custom eCommerce website

Author at TechGenyz Ecommerce

A few experts and analysts predict that eCommerce would surpass two trillion dollars of sales in the next few years. Without a single doubt, it’s one of the fastest-growing industries at present, attracting more and more people. Setting up an eCommerce website is easy with Magento development and the services provided by an eCommerce development company.

An eCommerce store or website could easily leverage profits and garner the most benefits with the right strategy. Furthermore, an online store could also get double sales using the right frameworks and platforms to boost processes and customer service. With so many eCommerce marketing services these days, it’s easy to set up an online commerce store to reach out to customers far and wide.

12 Exclusive tips to double sales

1. Defining the sales cycle

Finding out how customers move through the sales process is great in building the best marketing strategies possible. It would be difficult to pinpoint which platform to use for advertising if the business is now aware of how long it takes for a customer to accomplish the sales cycle. Defining the sales cycle requires some research and testing as well.

2. Checkout process optimization

Lower cart abandonment through checkout process optimization. This is one of the strategies of eCommerce that’s often taken for granted but probably the most vital. An eCommerce store spends a lot of time building trust and this should be continued throughout the checkout process. 

3. Checkout must be very easy

Consider putting everything on a single page. However, with several pages, consider a progress bar at the bottom so that customers can visualize the time it takes for the checkout process. Don’t forget, buttons must be easy to find.

4. Provide customers with helpful product descriptions

It’s important to have a page focused on frequently asked questions, which could be beneficial to the SEO when writing quality descriptions that have keywords. Optimizing descriptions help move up in the search rankings, meaning more business visibility that naturally leads to more sales. 

5. Display costs of shipping

Nobody wants to go through typing all information into the website only to end up with a high shipping cost. The business should be upfront with its customers. If possible, let customers know how much they would have to pay at the beginning of the checkout process. A flat rate shipping charge could be adapted if this is an option for products. 

6. Provide options to keep shopping

Customers who are given the option to keep shopping before checkout, they may consider it and continue to check out. This strategy is easy to integrate into the checkout process. It simply requires adding a button of ‘keep shopping’ next to the ‘continue checkout’ button. The two should be easy to find. 

7. Inform customers of the accepted payment methods

Add logos of what types of credit cards are accepted. This helps in building trust with shoppers as well as make them feel secure when entering sensitive card information. Boost trust by adding a popular security seal.

8. Re-targeting

Ninety-eight percent of users don’t convert on their first site visit. Capture those sales by re-targeting marketing strategies. Re-targeting ads on other sites are one of the most popular methods. When a customer leaves without purchase, you can make use of other sites they are visiting to show products. Email campaigns are also a great re-targeting strategy. 

9. Automation and email marketing

Email marketing has a 122 percent ROI median. It’s four times bigger than channels such as direct mail, social media, and paid search. An email list is as easy as luring users to provide their emails when making a purchase. 

10. Updated website

If the business has been around for some tie, consider a site update. People trust familiar things, thus if a website is the same as others in terms of design, customers would feel comfortable and safe. Design changes continuously, thus make certain to be updated on the current trends.

11. Social media ads

One of the most cost-effective platforms for advertising is social media. Building an eCommerce social media marketing campaign is a must. With a strategy in place, the business could start advertising. One great beginning point is Facebook. 

12. Personalize customers’ buying experience

If customers feel that the store is dedicated to helping them choose the perfect product, then the site would rise above the competition. Name personalization is important in website emails, recommending products that are based on previous buys, or up the marketing game with a personalized quiz.

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