On April 27, 2020, Xiaomi launched the Xiaomi Watch Color Keith Haring alongside the Xiaomi Mi 10 Youth Edition. The smartwatch reinforces the fact that Xiaomi is targeting the young market now.
Xiaomi’s idea that technology belongs to everyone matches to Keith Haring’s ideal that “art belongs to everyone.” The inclusion of Keith Haring and his influence on Xiaomi’s smartwatch color has guaranteed a place of the watch amongst the other “fashion icons.”
The new edition of the Xiaomi Watch Color comes with a unique custom strap that goes with the contemporary trend so popular among the youths. The Xiaomi Watch Color Keith Haring co-branded model uses a collection-level exquisite gift box with a built-in exclusive custom strap and Keith Haring art medal.
The Xiaomi Watch Color Keith Haring retains the signature graffiti design of the artist. The smartwatch comes with two graffiti straps in black and white color. What is remarkable about the graffiti is that the pattern style could be switched at will. The dials come with a custom Keith Haring theme, and it gives the clock an overall trendy pop style.
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In terms of the configuration, the watch comes with a long battery life of 14 days and supports 10 sport modes. It makes use of the Firstbeat professional sports algorithm which specializes in analyzing sports data in multiple dimensions. The watch can also keep track of the health status of the body around the clock, and supports data such as sleep, stress, 24-hour heart rate, and body energy.
Furthermore, the Xiaomi Watch Color Keith Haring co-branded version also supports multi-function NFC, making bus travel and consumption payment more convenient, and supports Xiaoai voice operations, which can be linked with more than a thousand smart home devices.
The watch is priced at 899 yuan in China.
Xiaomi had also launched the Xiaomi Bluetooth headset Line Free that comes with the Qualcomm QCC5125 flagship chip and supports the new Qualcomm aptX Adaptive dynamic low-latency technology. The Bluetooth headset is priced at 199 yuan.