Nissan brings out a new EV – Ariya; the company aims at modest sales

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Nissan Motor Co. unveiled it’s new an all-electric SUV on 15th July – the Ariya. The Nissan Ariya features the company’s latest self-driving technologies which are meant to rival that of the popular Tesla so that it could recover from the year-long scandal and the subsequent sale decline that the company had faced.

Although as of now the market for electric SUVs is dominated by Tesla, there is always the threat of other rising competitions in the market. Sweeping all of this aside, Nissan plans to sell only 30,000 units for the model’s first full year of global sales.

The aimed numbers may seem really low keeping in mind the brand value that Nissan is known for. The Ariya, or so the company claims, can travel up to 610 km on a single charge. The price tag for Ariya is set around 5 million yen, and its sale will begin in Japan from mid-2021.

The US, Europe, and China will see its sales later but Nissan has not disclosed information on that one yet. In Japan, Nissan is planning to produce 40,000 units by 2021 and later will amp up the annual production to 100,000.

Apart from being Nissan’s first all-new model in five years, the new electric car is also the brand’s first-ever new EV in a decade and the immediate predecessor of the Leaf hatchback.

More than that, Ariya will also be sporting Nissan’s brand new logo that makes use of a thinner typeface.

Nissan wants to send a message to the industry that it is a company that can still compete on technology and R&D capability, and develops high-spec cars. – Koji Endo, head of equity research at SBI Securities

The timeline that Nissan has set for Ariya will make the EV a direct competitor to Tesla’s Model S SUV crossover, and Ford’s Mustang Mach-E SUV, both of which are expected to be priced around 50,000 USD.

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