Apple Inc yet once again has proved to be continuing catering to better development in different segments, beginning with opening newer stores in different parts of the world with exquisite decor, to investing in eschewing carbon footprint, releasing different patents.
This time, it is the Apple One bundle in Cupertino that is going to allow interested users to subscribe to different channels of the company at a lower subscription rate per month.
This endeavor is to put under consideration of the minimum payment by the users for availing a vast series of Apple Channels than putting a bulk of money for every channel individually.
Just like the Prime segment of the Amazon, despite not being an eCommerce market, Apple did notice how there were a numerous number of hardware customers who had shown interest and subscribed to different channels.
By the coming October, Apple One wishes to bring forth different sorts of services for its subscribers at a minimum cost. Firstly, with the packages, the basic one is supposed to include apple Music and Apple TV+, while a more expensive variation will have the Apple Arcade gaming service as an additional service alongside the basic package. There is a third package that will promote Apple News+, followed by a pricier bundle with extra iCloud storage for files and photos.
By the end of this year, another subscription codenamed ‘Seymour’ will be developed, producing workout packages allowing Apple users to access via their subscriptions to Apple’s virtual fitness apps with the help of iPhone, iPad, and Apple TV.
The initiative by Peter Stern, a top lieutenant to Eddy Cue, Apple’s longtime services chief is to reduce the subscription 2$ to 5$ per month and thereby encourage more subscriptions for an eventual increase in their revenue.
Though multiple subscriptions have hampered HBO’s streaming services, a test subscription by Apple prior to this succeeded in fetching attention by introducing free access to TV+ with a subscription to Apple Music for students. This means that by the time the subscription is brought to the users in a full-fledged form, people having undergone the prior advantages might dive into this greater opportunity and increasing revenue for Apple Inc.
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