Vivo Mobile Communication Co., Ltd is soon going to launch a Mobile Photography contest by partnering with the National Geographic. They have relied on a global initiative to craft a Visual Content ecosystem living up to the brand’s image and user satisfaction in terms of a densely modern and sophisticated user-centric design and leadership in mobile photography technology.
The Visual Content Ecosystem will be named the Vivo Vision+. It will not only be a mobile photography award but will encompass the Vivo VISION+ Mobile Photography Academy, the Vivo VISION+ Master Class, the Vivo VISION+ Youth Program, and the Vivo VISION+ Photographers Federation. The idea of the “JOY IMAGE” which lies at the core of the Visual Content Ecosystem creation will be supplemented by content co-creation, education, and cultural exchanges.
The conception of the idea lies with the brand’s dedication in the sphere of mobile photography enabling a whole round of culture and communication exchanges by just the medium of mobile photography. The visual self-expression and the tools of the document life as it is through the medium of phones and mobile’s will be instrumental in further exploring the aesthetic demands of the photography world and the way in which Vivo is extending it’s tools to the users will be very beneficial.
The photography award Vivo Vision+ will enable the users to showcase their mobile photography skills and outstanding entries will be submitted by Vivo for international photography awards. Top photographers, such as Steve McCurry and Michael Halsband, will be invited to grace the occasion as well.
The theme and other specifications for the entry shall be declared by the brand soon. Wang Yan, Head of National GeographicBranded Content and Partnership, said “As an internationally recognized media brand, National Geographic has always embraced the diversity of humanity in order to deliver excellent content. vivo shares these values, which has resulted in our successful partnership over the years,”
The VISION+ Mobile Photography Academy is a photography education initiative, for the masses allowing an artistic and cultural exchange platform for the normal users who wish to do creative things with the phone camera. They will hence learn, create, and discover new artistic angles to better their skills with the camera of the phone.
The master photographers will be invited to take classes for the Vivo users and photography buffs who wish to learn more about mobile photography at the Academy. The VISION+ Youth Program will be for aspiring photographers in colleges and universities where they will get a platform to learn, communicate, create and practice, thereby cultivating young talent and creating a pool from an early age.
Vivo phones have helped to hike the quality of photography in the current times. This will be after the already achieved front with the X50 range of Vivo phones. Their innovation has led to cutting-edge offerings such as the world’s first pop-up front camera featured in vivo NEX, the revolutionary Gimbal Camera System of the Vivo X50 series as mentioned, and the use of the 50MP GN1.
The quotation on Ben Geskin’s Twitter page on the Vivo Vision+ reads, “Photography is poetry with light. Photography is a window of ego. Photography is about making sense of the world. To find more meaning in your photography and life with Vivo. Stay tuned for #vivoVision+ on September 7, 2020. “This shows that the possible launch of the Vivo Vision+ on September 7, 2020, will be a stellar event where photography will be the key focus of new-age technology. Speculations say that this technology can be seen in a new range of folding phones.
Also, the teaser released in collaboration with the National Geographic starts with “What do you see through the Window?”, planning to capture beautiful shots of birds, jungles, cattle chased by the keeper on a valley, and other beautiful shots. The event will be live from Beijing’s Enjoy art Museum and the new photographic mode or video display feature.
The company quotes, “In the visual world of Vivo, the alternation of the four seasons is a matter between ourselves and nature, we use technology as a connection between us and the world as if it were our canvas of self-expression.”
Thus we need to wait to find out more about the technology in the event. The event was graced by the presence of luminaries like Michael Chang, Vivo’s General Manager of Branding, Tang Qingliang, Senior Director of Imaging Product, Li Zhuo, Director of Digital Imaging Product, and An Yiran, Manager of Digital Imaging Product.
The launch also brought out several technical advancements from the house of Vivo as well. They wish to better the camera frontiers in the lines of night photography, digital portraits, sports imaging, telephoto lens, videography, and so on. Li Zhuo, the Director of Digital Imaging Product of Vivo, mentioned that he mobile industry’s first futuristic sensor with RGBW matrix and CFA filter is under process in Vivo’s Research and development unit for a year now.
Its photosensitive efficiency is 160% higher than the conventional RGGB matrix and 15% higher than the RYYB matrix, addressing the issue of RYYB technology being prone to color casting. Thus with this efficiency, the photos in adverse light conditions will also be great. Li had also spoken about new devices with this technology being in the process of development, that shall be ready to hit next year.
Benfen” is a term describing the attitude on doing the right things and doing things right– and this describes Vivo’s ideology perfectly and will help the users achieve their best performance with their devices. We need to stay tuned to know more about their further developments in photography and other sectors.
