Samsung is adopting a new strategy to reinforce its IoT business, and as such its new SmartThings Hub will officially launch at the end of October 2020. The launch event will also be witness to the launch of related IoT products. The event is more of an open notification hosted through the official Samsung website.
Several years have passed since Samsung had announced the launch of the SmartThings Hub, but the launch never seemed to get through. As for a little background, the SmartThings is an IoT platform that is linked to various home appliances, that would be presented with the opportunity to learn consumer lifestyles, and will aim at controlling the various home appliances by itself.
The South Korean company is planning to release a number of products that can be linked with SmartThings Hub. The range of products includes smart light bulbs, smart switches, and door locks.
The goal here for Samsung, as for any other IoT companies, is to make life smarter by connecting large and small home appliances to the main SmartThings Hub. In fact, the SmartThings Hub is capable of linking all products, and not only the ones manufactured by Samsung.
Samsung SmartThings has already launched in the US and proved to be a tremendous success as it managed to make its way to the homes of more than 100 million users in the global market.
The company has already applied for a trademark sign called ‘SmartThings My Kitchen’. An official from Samsung Electronics said,
We plan to release SmartThings hubs at the end of October”, but remained tightlipped about the description of other products from the SmartThings Hub, stating, “It is difficult to confirm specific product-related details.
Since Samsung has finally decided to go through with the launch of the SmartThings Hub, it becomes indubitable that the company will emphasize the positive connotations that the hub is likely to usher in.