Today, Twitter has announced that it is working on its upgradation with the newly added ‘Fleets’ feature, and it is now to expand this feature to Japan this time. This will then be followed out for a broader rollout for users all around the world.
Fleet as a feature:
Just like forums such as Instagram, Facebook, and Whatsapp, Twitter too had introduced its ‘Fleets’ feature like storytelling platform where one can tell one’s whereabouts against a customizable, colorful backdrop aided by features that help to add photos, pictures, GIFs, a well as videos to intensify and attract viewers to a particular post in a more stylized manner.
Publishing a varied number of fleet posts adds up in the form of series over the Fleets window, which can be viewed by scrolling up and down. However, unlike most of the Fleets in other social media, Twitter fleets are restrained to texts and not has expanded to an image-centric platform as of now, making it more of a text-based feature over Twitter.
Another restriction to this is that the feature is now concentrated only on mobile apps and is available only in certain parts of the world. It has not yet made its expansion and is yet to release a desktop version when specified to this particular feature.
Currently, Japan is about to get its fleet feature that will permit up to 280 characters like the basic Twitter fleet. One will also respond to these highly focusable fleets and communicate directly as the responses will be headed over as a direct message to the fleeted account authority.
Right now, Fleets are available in countries like Brazil, Italy, India, and South Korea. By introducing Fleets to Japan now, the Twitter company is ready for an official market launch to serve its second-highest consumer market in Japan, next to the US.
Although the US version is at a halt considering the recent election scenario, which had been a priority topic, inclusion in the Japanese market will serve a high economic gain for Twitter as a company.