Digital Marketing
Marketing plan discussion | Image credit: mstandret/Twenty20

How can you excel at digital marketing on a shoestring budget?

Author at TechGenyz Marketing

If you want to create a strong brand in the market, digital marketing is one of the best ways to do it. Today, most products and services are sold online, and not having a presence online is like you don’t exist. However, if you are a start-up with limited capital, look for a digital marketing agency that can work on a small budget.  

It may involve smart use of the content, social media, and SEO to help you establish your presence online, even at a small price.  

Here are some great tips on how to be an ace at digital marketing on a tight budget: 

Find out what makes your business tick 

Get to the heart of the matter by finding out what makes your business tick. Get a firm idea of your core business – the products or services you offer, your clientele, the marketing channels you use, etc. Understanding the ins and outs of your business and filling loose ends helps. It pays if you ask the following questions: 

  • Is your product a good fit in the market?
  • Who are your main customers? Have you identified them?
  • Which channels can you rely on for a good ROI?
  • Do you have a pitch deck that will help you get funded?

If the answer to all the above questions is a big yes, you are ready to scale your business and can start digital marketing on a small budget.

Develop your Blog 

Content is still king, and what better way to promote your product or service than through content marketing?  When you publish a blog on your website, the cost is negligible. Hire a digital marketing agency with a team of experienced content writers to create relevant and engaging content for you. Remember that publishing quality content relevant to your business is a great way to get noticed and draw a lot of traffic.  

It is better to research well before you start writing. Moreover, unless your content is relevant, compelling, and well-informed, no one is likely to spend more than a few seconds on it.  

First, you need to attract people to read your content (on your website) before you can start pitching. Once you have the attention of the users, getting conversions is the next step that happens naturally. Promote it on social media platforms to gain more traction. You can also explore guest blogging, which can produce good results. 

Target Audience 

Identifying the target audience is crucial. This is what a seasoned digital marketing agency is expected to do. Whether you plan to hire a low-cost agency or attempt digital marketing yourself, seeking the target audience helps sell better. Social networks present the best opportunities, especially niche groups, to find a target audience. 

Also, it is easy to use Google tools like Smart Goals, which help you display your ads to people who matter and are more likely to buy your product or service. You may also place ads using Google Adwords on any website you wish.  

The influence of Influencers 

Some influencers are incredibly expensive, while some are not. If you look hard enough, you should find influencers who charge moderately. Some influencers may even be willing to mention your product for free if you can reach out to them with a sincere appeal. You can offer to send them your product as a complimentary gift as this is done more often than you imagine.  

Create an Email Database 

Email marketing is touted as one of the cheapest and most effective means of reaching many people. Besides offering a decent ROI, email marketing is easy to use via MailChimp tools, which helps you target large audiences at one go. You can either purchase a database of email addresses at a nominal cost or use interesting videos and infographics to grab people’s attention before asking them to subscribe using their email.  

SEO and SEM 

While SEO helps you optimize your content with keywords, SEM (Search Engine Marketing) is very effective. More than half the people who are shopping online look at search engines to learn about the businesses, products, or services they are looking for.

Search engines are great for identifying the target audience, and focusing on SEO helps you rank on the top in search results. SEO is probably the most effective low-budget service that an individual or digital marketing agency can use to get maximum benefits.  

Summing it Up 

Digital marketing at a low budget is not impossible to achieve. What it takes is a bit of effort combined with some smart moves. Using content to your advantage is your best bet, and if you can create the content yourself, it is good for you.