Back in July, Facebook decided to help the creators better monetize their video content. Facebook introduced the Stars feature that allows users to monetize the stream. Viewers can buy Stars and send them to the creators while they are streaming.
On December 14, 2020, Facebook Gaming declared that the creators on its platform had received over 5 billion Stars over the past year, netting them roughly $50 million. They also added that the roughly 2000 plus creators are currently making more than $1,000 per month from Stars, fan subscriptions, and ads.
To help the creators, Facebook is coming with an A Stars holiday celebration that will run from Dec. 15, 2020, through Jan 1, 2021. During this time, fans will be able to purchase Stars at a reduced price, receive a unique badge for sending Stars and send a limited-time Hand Raise virtual gift to their favorite creators.
Moreover, comments that are attached to the Stars will be made more visible so that anyone can easily see them. Larger Stars will receive a more highlighted comment, with bright pink and purple gradient.
A Stars ticker will pin comments attached to large Stars to the bottom of the chat window for a certain period of time. Thus, they will be visible to more people on the social platform.
Facebook wants to understand the creators more and help them to build a successful business in streaming is at the core of what they do. In a blog, Facebook Gaming added:
“We want Facebook Gaming to be the best platform for gaming creators, and that includes being the place where they can earn the most from their passion. As this year comes to an end, we want to celebrate the fans and creators who make our platform successful. Our creators continue to grow their communities and have reached new heights.”
In addition to this, Facebook Gaming is also testing two new monetization features in chat and will soon make them available. Furthermore, it is also rolling out several new animations and graphics for virtual gifts, which will be available to all users.