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How coronavirus pushed small businesses into the digital space

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According to a survey that was conducted by global surveyors, the coronavirus has driven a number of businesses into digital technology. The survey goes on to say that a majority of businesses in the digital sphere prefer to stay for the long haul. Needless to say, COVID-19 has brought about the kind of change that we did not anticipate.

Due to the digitization of customer-supply chain interactions as well as internet operations, digital portfolios have accelerated. This is because business owners are looking for solutions that will help them stand the test of time. In fact, most executives state that funding for digital initiatives has increased exponentially. Digital adoption has taken a quantum leap at both industrial and organizational levels.

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In other words, the virus has pushed the boundaries of how and where we can do business as it has forced entrepreneurs to look at digitalization in a new light. If anything, it has proven that the digital space is not only for influencers and social media brands, anyone can make the most of it.

This is how coronavirus has pushed small businesses into the digital space:

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Table of Contents

It has redefined where business is done

Small businesses that previously relied on brick and mortar stores were hit hard by the pandemic. A majority were forced to close up shop and find ways in which they can work within the confines of their homes due to social distancing restrictions.

Businesses quickly turned to online platforms to keep going. Even more stringent were the limits of online businesses as they had to include everyone from delivery to pick up. Going online was the only way to meet customer demands.

Even companies that were resistant to this disruption in working practices have equally been forced to work from home so that work cannot come to a halt. Working from home with the possibility of hiring many more employees. By bringing together a team of qualified experts, companies are able to fast-track their digital transformation.

Social media is no longer optional

Millions of social media accounts were created during the outbreak of the coronavirus pandemic. However, these were not “fun” accounts that were meant for cracking jokes or uploading family pictures. They were professional accounts that small businesses put up so as to maintain a social media presence. This was the best way to acquire hot leads because everyone was spending a significant amount of time on social media. Thus, businesses began online interactions and expanded their frontiers.

Small businesses also keep on adopting strategies that will help them face this new normal. First, they recognized that their following is their repeat business. As they concentrate on building their following, they pull them into a strategy that fits their pipeline and increases sales.

Telehealth is now “a thing”

Before the coronavirus outbreak, physical, medical insurance is all that companies knew. And while there has been progress made in telemedicine over the years, a majority of business owners opt for it as they have online workforces. Digital technology has assisted in triaging patients without subjecting them to overcrowded facilities. This has never been important as it is now.

Remote training provides the opportunity for advancement

Small businesses are still on the path to bigger growth. As such, job training is commonplace in such organizations. But due to the coronavirus outbreak, physical training sessions are no longer an option. Entrepreneurs have turned to remote training to ensure that their members of staff advance their skills.

Company events are going virtual

As many in-person events have been canceled on a worldwide scale due to the virus outbreak, some small businesses have opted for virtual events. Online conferences have become a critical way to exchange ideas and work resources.

Work meetings are also conducted on an online scale as staff members can come together through virtual meeting tools and discuss pending matters or exchange ideas.

As companies continue to bridge the gap between virtual events and in-person ones, they enjoy the benefits of networking as well as the convenience of bringing people together using technology. This has pushed business owners outside the box in ways that could result in innovations in the near future.

Push your company to Digital maturity

The coronavirus has changed the way in which we think about running businesses. And with that in mind, is changing the landscape for small businesses as the post-pandemic coronavirus world takes shape in digital space. We present the best online marketing strategies and do all that we can to help you conquer the digital space – without inhibiting opportunity.

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