- Sep 23, 2021
There was much anticipation about the so-called ‘Apple Car’ for quite a while. Finally, a Korea Economic Daily interview on the 8th of January confirmed that Apple is in the process of negotiating and proposing possible cooperation with the Hyundai Motor Group to launch an Apple car.
Previously, Reuters also reported that Apple has been working on self-driving car technology and introducing an electric passenger vehicle with its own battery technology for power by the year 2024.
The recent Korean media now confirmed that Apple and Hyundai will wind up the production of the vehicles together and develop self-driving electric vehicles by 2027.
According to the reports, the talks about collaboration took place inside the Hyundai Motor Group, where it was decided that both of the companies will join hands not only for the production of the cars but also promote battery development at one of Hyundai Motor’s or Kia Motors’ US factories.
Confirming the news, Hyundai stated that, “We understand that Apple is in discussion with a variety of global automakers, including Hyundai Motor.
As the discussion is at its early stage, nothing has been decided”. However, there was no announcement from Apple’s side.
What will the collaboration bring?
Apparently, Apple and Hyundai have already worked before on Apple’s software CarPlay, which is used to connect iPhones to vehicles from various automakers.
If this collaboration also sees the light of the day, it could become a serious competitor to Tesla, which currently controls the market of the electric vehicle.
Apple could also cut costs to develop and make vehicles with the help of its collaboration with Hyundai. Furthermore, this will also ensure quality vehicles which is the Korean automobile company known for.
As for Hyundai, this collaboration has already benefited the company, sending Hyundai shares surging 25%. The recent pandemic already hit the company sales down to more than 15%.
However, this collaboration may create new hope for the company and secure its way towards the self-driving electric car market.