- Sep 20, 2021
Launched as a sub-brand of Oppo, Realme quickly became a crowd-puller in the Indian smartphone segment with a massive 15% market share in Q3 2020. The brand focused heavily on launching robust performing smartphones with trendy design, almost like the strategy of Redmi.
As of 2020, 15% of Realme users in India are under the age of 18, while 14% belong to the age group 18-24. It is evident from these stats that almost every Realme latest phone is popular among the Indian youth. If you are looking to buy a Realme mobile, first take a quick look at some reasons why the brand is so popular among teenagers.
Realme latest phone features make it popular among teenagers
Since its launch and eventual separation from Oppo, Realme has focused its sales on young customers for whom smartphones are an essential part of life. Incidentally, this segment’s purchasing power will also grow significantly in the future. Here are some reasons why Indian youth love Realme phones.
1. Target price segment
In its initial months, Realme focused heavily on the entry-level market. Even after launching its first flagship in 2020, Realme latest phones are concentrated between the price range Rs. 8000-17000, which is one of the most sought-after segments.
Examples of this strategy include Realme C12, Realme 7, and X2, all of which target the affordable range for teenagers.
2. Trendy design
The company is also famous for its stunning looks. Realme 1 was one of the first phones to introduce the diamond-cut finish on the back, which soon became a trend among smartphone manufacturers.
On the front, Realme X2 has one of the most attractive FHD+ Super AMOLED displays that attract the youth with its immersive media consumption experience. Similar is the case for the Realme upcoming phone, 7i, featuring a 90Hz ultra-smooth display.
3. Value for money
Teenagers are heavy smartphone users; they play games, read books and documents, browse the internet, and do their homework on a smartphone. Therefore, they will look for handsets that possess the processing power and battery to handle day to day use.
Realme prioritized processor, RAM, battery, and camera in its second-generation smartphones and further, which caught the attention of teenagers. A great example of this was the Realme Narzo 20, which has a powerful Helio G85 chipset, massive 6000 mAh battery, and 48 MP triple AI camera.
4. Online retailing
Online sales like Big Billion Days and Great Indian Festival see some of the highest smartphone sales in a year. Realme used these events to not only boost their sales but also advertise their products.
Flagship and budget smartphones like Realme X50, Narzo 10, and Realme 7 can be pre-ordered during these events, with information on banner ads. Individuals looking to get their hands on the latest mobile phones can use a Bajaj Finserv EMI Network Card to convert the cost of their smartphone or other consumer-durable product purchase into easy to pay monthly installments. These products can be purchased from Bajaj Finserv EMI Store partner stores, where one can make the most of the pre-sanctioned credit limit of up to Rs. 4 lakh.
The NBFC also provides customized pre-approved offers to make the card’s application process quick and hassle-free. These offers are also available on products like credit cards, personal loans, and business loans. You can check your pre-approved offer by providing a few details like name and contact information.
Nevertheless, the company’s focus on value-for-money products combined with social media marketing before Realme latest phone launch makes them extremely popular among teenagers. As a customer, make sure to browse the entire Realme catalog and find a handset that matches your exact needs.