Apple is seriously considering the option of discontinuing the production of the iPhone 12 mini. The Cali-based giant might do that in the second half of this year.
The discontinuation of the iPhone 12 mini comes from a report done by JP Morgan Chase and the analyst William Yang. Previously, Apple had also lowered the production capacity for the iPhone 12 mini to shift its focus more on the higher-end models.
The company had lowered the production of the iPhone 12 mini from 11 million units to just 9 million units. One of the main reasons behind this could be the fact that the demand for the iPhone 12 mini is not on the higher side.
If the demand continues to decrease, Apple might just do away with the production of the phone altogether. On the other hand, the sales projection for the iPhone 12 Pro Max has risen by a whopping 11 million units, whereas the same for the iPhone 12 Pro has risen to 2 million units, and for the iPhone 11 to 8 million units.
The iPhone 12 Mini features a 5.4-inch screen which is smaller than any of the Android smartphones that are being offered as of late.
Yang has predicted that Apple could reach an 80 million units mark at least for the upcoming iPhone 13 series. If that is the case, it will mark an increase from 76 million units scheduled for the iPhone 12 lineup.
The analyst also believes that there might not be an iPhone SE model launching this year as well. However, as Apple has not officially revealed the reason behind discontinuing the iPhone 12 mini production, it might turn out not to be the case. As in, Apple might not discontinue the production of the iPhone 12 mini at all.
