Covid-19: How Social Media Can Tackle Vaccine Hesitancy

Tidio Live Chat Software - Add Tidio live chat software to your website in minutes. Contact visitors and turn them into happy customers. Enhance their experience and boost your sales. Get it for Free

WP Rocket - WordPress Caching Plugin

Must Read

One in three adults in the UK intends to use social media and personal messaging to encourage people to get vaccinated against Covid-19. In contrast, almost one in 10 intend to discourage people from getting vaccinated using the same platforms, finds new research.

The study, by Loughborough University researchers, is based on an October 2020 survey of 5,114 UK adults that explored how people’s attitudes and their consumption of Covid-19 news links to their intention to use social media and personal messaging apps to encourage or discourage vaccination.

Also Read

Around 57 per cent were undecided on if or how they will endorse the vaccines online, revealed the study to be published in the journal Social Media and Society.

“Vaccine hesitancy is a longstanding problem, but it has assumed great urgency due to the pandemic. We know that people’s media diets provide them with the information they share online, and we know online endorsement can make a difference to people’s attitudes and decisions,” said Andrew Chadwick, a Professor at the varsity.

Elegant Themes - The most popular WordPress theme in the world and the ultimate WordPress Page Builder. Get a 30-day money-back guarantee. Get it for Free

“Our findings suggest that when people gain a broad perspective, from a range of different media and information sources, they gather evidence and are more likely to positively endorse vaccination online. This is good news for collective public health,” Chadwick added.

The team identified ‘media diets’ for getting news and information about Covid-19 among the UK public. It was then linked to vaccine hesitancy and two key attitudes: conspiracy mentality — the hostile distrust of public authorities based on a false belief that secret organizations influence political decisions — and the news finds me perception — where people give low priority to active monitoring of news and rely more on their online networks of friends for information.

The findings showed a clear link between vaccine hesitancy and the intention to use social media and personal messaging apps to discourage others from getting vaccinated.

“Avoiding news and having a ‘news-finds-me’ attitude is perhaps most troubling, because this combination of factors links with the online discouragement of others from taking the vaccine,” Chadwick said.

iThemes WordPress Hosting

Stay updated

Subscribe to our newsletter and never miss an update on the latest tech, gaming, startup, how to guide, deals and more.



- Advertisement -
- Advertisement -


Grow Your Business

Place your brand in front of tech-savvy audience. Partner with us to build brand awareness, increase website traffic, generate qualified leads, and grow your business.

- Advertisement -

Grow Your Business

Get these business solutions, tools and services to help your business grow.

Elementor -Join 5,000,000+ Professionals Who Build Better Sites With Elementor. Build your website with 100% visual design that loads faster and speeds up the process of building them.

WP Rocket

WP Rocket - Speed up your website with the most powerful caching plugin in the world. The website speed increase means better SEO ranking, user experience, and conversation. It’s a fact that Google loves a fast site.


Kinsta - If you are looking for WordPress managed hosting, Kinsta is in the leading front. Kinsta provides WordPress hosting for a small or large business that helps take care of all your needs regarding your website with cutting-edge technology.


OptinMonster - Instantly boost leads and grow revenue with the #1 most powerful conversion optimization toolkit in the world. 700,000+ websites are using OptinMonster to turn their traffic into leads, subscribers, and sales.


- Advertisement -
- Advertisement -
ChatGPT Reaches 100 Million Users in Two Months Microsoft’s Teams Get OpenAI-Based Features WhatsApp New Feature that Allows Users to Create Calling Shortcuts Instagram Working On Twitter-like Paid Verification Feature OnePlus Ace 2 Specs Exposed Online Realme GT Neo 5 Full Specs Revealed  Samsung Galaxy S23 Ultra: The New Android King Twitter To End Free API February 9 MLS Season Pass Now Available On Apple TV App Tesla To Increase Giga Shanghai EV Production to 20,000 Weekly 
OpenAI Releases Tool To Detect AI-generated Text Tesla Records Double Net Profit in 2022 India to Produce Upcoming iPhones: Trade Minister Japanese Professor Developed A Power Semiconductor made of Diamond Google Releases New Product for India’s Merchants Indian EV Startup Unveil Two AutoBalancing Electric Scooters OPPO Find X6 Pro Images Render via Weibo Sony Develops New Tech to Reduce Noise of Image Sensors