Trending

Stories

Mobile apps help urban Indians meet daily needs in 2nd wave

Tidio Live Chat Software - Add Tidio live chat software to your website in minutes. Contact visitors and turn them into happy customers. Enhance their experience and boost your sales. Get it for Free

WP Rocket - WordPress Caching Plugin

Must Read

For 28-year-old Pratyush Ranjan, the Covid-hit 2020 taught him hard lessons in embracing a digital life, not only for shopping clothes or shoes but also daily essentials like groceries, milk, vegetables, meat and more.

A year later, living in a high-rise apartment in Noida which has over 40 Covid-positive cases and rising, he is well prepared to cope with the unprecedented second Covid wave, thanks to easy-to-operate apps and robust digital payments system just a few clicks away.

Also Read

“Life is so easy now. As I and several of my friends now work from home, ordering daily essentials was never so easy thanks to user-friendly apps. Last year made us realize the importance of going digital,” said Ranjan.

He is not alone as thousands of urban Indians – who never looked at using smartphones to purchase items of daily needs and are once again locked up in their homes – across the country have become comfortable in using apps like BigBasket, JioMart, Grofers, Country Delight, FreshToHome, Licious and Zappfresh, etc to fulfil their needs without venturing out.

Elegant Themes - The most popular WordPress theme in the world and the ultimate WordPress Page Builder. Get a 30-day money-back guarantee. Get it for Free

Moreover, digital payment providers like Paytm, PhonePe, Google Pay, and BharatPe have made their digital journey easy.

“Whether it be hyperlocal O2O commerce models, contactless deliveries and pick-ups, and new mobile apps for an array of use cases and contexts – there has been a rapid progress in experimenting and improvising to deliver strong digital experiences for consumers,” Prabhu Ram, Head-Industry Intelligence Group (IIG), CMR, told IANS.

During the pandemic, consumption of online branded meat has also increased by more than two times.

“Since Covid, customers increasingly preferred purchasing meat online. This was driven by the assurance of safety and hygiene, availability of various products under one umbrella, doorstep service provided by online meat providers,” according to Bengaluru-based market research firm RedSeer.

The reality is that the pandemic has resulted in a significant increase in meat orders online and key delivery players have seen three times growth in meat orders since the outbreak of the pandemic in the country.

“Covid-19 transformed the fish and meat purchasing behaviour of consumers dramatically. Due to safety concerns, consumers made the habit-forming shift to e-commerce and we saw online demand for our products going up many folds this year,” said Shan Kadavil, Co-Founder and CEO of FreshToHome.

Reliance Industries’ eCommerce venture JioMart is now giving a fight to BigBasket.

According to a BofA Global Research report, JioMart, launched in May last year, has gained a 20 per cent market share among distributors in Bengaluru.

When it comes to daily/monthly user base, “the DAU/MAU ratio, a function of retention, is also highest for Big Basket and JioMart at 17 per cent and 16 per cent, respectively,” said BofA.

BigBasket, which saw a huge slump last year as the country went into lockdown, later doubled its business, servicing over 300,000 deliveries a day compared to around 150,000 deliveries prior to the lockdown.

While direct-to-consumer dairy market is still in the nascent stage in India, Country Delight is performing really well, sourcing milk and eggs directly through farmers and processing several products such as paneer, curd, ghee and bread etc. It claims to have over 5 dozen stringent tests for impurities and toxins.

In the aftermath of the daunting and disruptive challenges that the pandemic posed at the beginning of the pandemic in 2020, there has been a significant acceleration in all things digital, which is helping people stuck at homes in the lethal second wave of Covid-19.

iThemes WordPress Hosting

Stay updated

Subscribe to our newsletter and never miss an update on the latest tech, gaming, startup, how to guide, deals and more.

Latest

Stories

- Advertisement -
- Advertisement -

Latest

Grow Your Business

Place your brand in front of tech-savvy audience. Partner with us to build brand awareness, increase website traffic, generate qualified leads, and grow your business.

- Advertisement -

Grow Your Business

Get these business solutions, tools and services to help your business grow.
Elementor

Elementor -Join 5,000,000+ Professionals Who Build Better Sites With Elementor. Build your website with 100% visual design that loads faster and speeds up the process of building them.

WP Rocket

WP Rocket - Speed up your website with the most powerful caching plugin in the world. The website speed increase means better SEO ranking, user experience, and conversation. It’s a fact that Google loves a fast site.

Kinsta

Kinsta - If you are looking for WordPress managed hosting, Kinsta is in the leading front. Kinsta provides WordPress hosting for a small or large business that helps take care of all your needs regarding your website with cutting-edge technology.

OptinMonster

OptinMonster - Instantly boost leads and grow revenue with the #1 most powerful conversion optimization toolkit in the world. 700,000+ websites are using OptinMonster to turn their traffic into leads, subscribers, and sales.

Related

- Advertisement -
- Advertisement -
DJI Mini SE 2 Will Make its Debut On Feb 9 Motorola Launched Mote E13 Smartphone in India Google Pixel 4 and 4 XL Get Last Update WhatsApp Introduces 5 New Features For Status Updates OnePlus First-ever Tablet Launching in India Today ChatGPT Reaches 100 Million Users in Two Months Microsoft’s Teams Get OpenAI-Based Features WhatsApp New Feature that Allows Users to Create Calling Shortcuts Instagram Working On Twitter-like Paid Verification Feature OnePlus Ace 2 Specs Exposed Online
DJI Mini SE 2 Will Make its Debut On Feb 9 Motorola Launched Mote E13 Smartphone in India Google Pixel 4 and 4 XL Get Last Update WhatsApp Introduces 5 New Features For Status Updates OnePlus First-ever Tablet Launching in India Today ChatGPT Reaches 100 Million Users in Two Months Microsoft’s Teams Get OpenAI-Based Features WhatsApp New Feature that Allows Users to Create Calling Shortcuts