Syed Balkhi is the founder of WPBeginner, the largest free WordPress resource site. With over 10 years of experience, he’s the leading WordPress expert in the industry. You can learn more about Syed and his portfolio of companies by following him on his social media networks.
Artificial Intelligence (AI) is making its presence in leaps and bounds in everyday life. While we haven’t reached a point where AI is hyperintelligent and capable of doing things without supervision, we can benefit from it through tools.
Today, small businesses and individuals can use AI tools to support different marketing activities.
With the right tools and with the right applications, it’s possible to automate time-consuming tasks and grow your business.
What kind of AI tools can you use? Let’s take a look at some areas where AI can help a business manage its website and also look after other important business activities.
Let’s get started.
Allowing comments on your blog posts will help you engage with your audience and learn more about what they think.
But in the process, you’ll also get flooded with spam content containing inappropriate material. One of the most helpful tools you can use is an AI plugin for spam filtering. Akismet is just such a tool that gets installed on any WordPress website automatically.
A smart spam filtering tool will automatically prevent spammy comments from going through. But it will also give you the option to approve real comments from real users.
In this way, you prevent your audience from encountering inappropriate messages while reading your posts.
AI chatbots make it possible to scale personalized communication with your audience.
Getting human customer support teams to chat with visitors on your website or handle every minor question around the clock is expensive. It also keeps your team from addressing major problems because they’re occupied with answering questions that can be easily pulled from your website or a database.
An AI chatbot tool can help you by
- Providing accurate answers to specific questions that require the bot to refer to a database. For example, shipping updates and the time your store is open
- Personalizing interactions on your website. A chatbot can address subscribers and customers returning to your website by name and offer special discounts tailored to their needs
- Integrating with other platforms like Whatsapp, Facebook, and more, as people today use social networks to talk to brands
A chatbot handles minor interactions well and can cater to a large number of users without you having to bring in more people to respond to chat messages. This makes it possible for your human sales and support staff to look after complicated customer issues that need their attention.
AI can help a business with its content writing by detecting grammar and spelling mistakes.
By using a grammar checker tool on your website and on other platforms, you save time and improve your web copy. A great AI grammar checker will also suggest alternative phrasing that makes your copy more appealing to online readers.
One area where AI shines is in translating your content into other languages.
An AI plugin will automatically translate your website for users from other countries. And in this way, you’ll increase your business’s reach around the world.
Translation services done by AI are largely accurate. However, you should be wary of depending on it fully. In a few cases, nuances of language can be miscommunicated.
It’s always a good idea to use an AI tool and then get your material verified by a skilled human translator.
Tracking what people are saying about your brand online is a gargantuan task. Some of the top brands of the world have millions of followers on several platforms.
Even tracking content created by a few hundreds of people is difficult to do manually.
Social media management tools powered by AI make it possible for businesses to find tweets, public posts, and similar content that’s about their brand or industry.
And not only that, they can run sentiment analysis to gauge the emotion behind a post. AI can detect whether a post is positive, negative, or neutral.
This makes it easy to identify potential PR problems and to step in right away to fix any issues. It helps you manage your brand reputation and find new opportunities to create solutions based on what people are saying.
Find malicious code
It’s critical to protect your website from hacking attempts by using the right security tools. Today, there are WordPress plugins that use AI to scan your website and detect malicious code.
The problematic code will be flagged and you’ll be able to deal with it before it gets out of hand. Similarly, AI-based security tools can prevent hacking attempts. Investing in security is one of the most important things you should to ensure peace of mind and prevent future losses.
Display related content
Do you run a blogging platform or news publication? Or perhaps you offer curated content from around the web to provide your audience with trending and relevant content.
Finding relevant content is a time-consuming job. And one that’s better left in the hands of an AI tool.
One useful application of AI is using Natural Language Processing to ‘understand’ content on different websites. Based on specific keywords and phrases an AI content aggregation tool can automatically build a feed with content.
In this way, you can provide relevant information fast and create value for your audience by giving them useful content.
Business name generator
Imagine working for hours and days to come up with the perfect brand name only to find out that it’s already used or that the domain name is taken.
An AI-based name generator tool is just what you need to make sure that find awesome names for your YouTube channel, business, or podcast. And at the same time, you’ll learn if your domain name is available for you to buy.
AI headline analyzer
You may create the most informative and interesting content there is in your email body copy or your blog post but it won’t matter if the subject line and headline are not appealing.
To build an awesome headline, you need to compare your headline or subject line against industry-tested parameters.
For example, does your subject line contain emotion? Unusual words? Or is it in an ‘X ways’ format? To understand whether your headline is effective or not, use a headline analysis tool to help you out.
A headline or subject line analyzer will compare your headline against pre-established parameters and rate it. You’ll get tips on what to tweak to create an impact. Working with this type of tool will bring more eyeballs to your content and boost conversions.
We’ve covered several ways you can use AI to protect and grow your business. And what’s impressive is that such AI tools are easily available and budget-friendly for small businesses. You don’t have to invest in AI technology in-house or learn it from scratch to make use of it.
Refer to the tools suggested here and start benefiting from AI in your business right away.