You’ve always heard the saying, “If you want something done right, do it yourself!”
While it can be difficult to leave our company in the hands of others, it is crucial for a variety of reasons that we will not bore you with. It can occur more than once before you need the services of an SEO company to manage your business.
Try searching on SEO company Melbourne or India, and you will find that the internet is full of appealing SEO companies; however, what should you choose from all the options to ensure you’ve made the right decision?
Here are the relevant questions that will hopefully assist you while looking for you to ask a prospective SEO company.
1. Can you guarantee that our website would rank number one for an effective search term?
If an organization says yes to this question, it’s a sure sign you should avoid them. If an SEO freelancer or company is trying to make a sale, they’ll typically be happy to say that they guarantee #1 ranking.
Although being ranked first is a highly desirable outcome, no one can guarantee that it will occur. It’s not that SEO firms aren’t making an effort. Instead, there are so many variables affecting.
2. Can you include information on some of your previous SEO clients and their results?
If they are unable to disclose any information, this may be a major red flag.
Purchasing an SEO business is similar to purchasing something else. You want to see ratings, testimonials, case studies, and a list of their previous customers.
Although privacy is essential for any client, the majority will be fine with some of their excellence being exposed to the world. You shouldn’t expect an SEO company to send you their entire client list, but most would be able to provide examples of 2-3 high-profile clients.
3. Can you provide me with an SEO Audit? And, if so, what types of information do you typically provide in the audit?
This question is designed to help you understand the degree of transparency offered by any SEO organization.
If they are a PRO, they can share details with you such as SEO Visibility, New Links and Lost Links, Keywords Tracked Improvements and Declines, Onpage Analysis with all the bells and whistles (architecture, content, mobile, indexability).
This question will not usually help you distinguish between a good and a bad SEO, but it will tell you what to expect from the company if you recruit them.
Having clear goals from the outset would reduce potential frustrations on both sides.
4. How soon can I expect to see results from this SEO campaign?
This is a critical and a bit tricky question.
While you might be tempted to be pleased if you receive a response such as “your ranks will increase in now-time” or “we’ll get you there in max one month,” the truth is that if you receive such an answer, you should look for a new business.
If the company provides you with a progress schedule outlining where you will be in three months, six months, and so on, you might be working with a good company.
5. What Link Building strategies do your SEO company employ?
Fortunately or unfortunately, Google still considers links to be an adequate signal.
And, most of the time, links are difficult to establish. Particularly high-quality links. When speaking with an SEO corporation, keep this in mind. If they start talking about having thousands of links in two weeks, web directories, paying links, link schemes, or some other strategy on this exhaustive list of black hat techniques, run fast and don’t look back. Google has set guidelines on linking schemes. Thus if you don’t want to be penalized, you should be very transparent and concise when discussing the link-building approach that the prospect company would use when working on your website.
Keep in mind that SEO is a long-term investment.
A good SEO will put you on the road to earning tens of thousands or hundreds of thousands of dollars every month, but a poor SEO will cripple any current search traffic you have. It will take months before the effects, or lack thereof, become evident. One of the main reasons why shady SEO companies remain in operation is that they are not discovered until several months. It may be inconvenient, but trust me when I say that a good SEO team can help you grow to 7 figures or more.
It is essential to make an informed decision.