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India Consumer Internal SSD Market Shipment Surges to 34 Percent Growth in Q1

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The consumer internal SSD market shipments recorded 34 percent growth (quarter on quarter) in the first quarter of 2021. On an annual basis, the overall market registered remarkable 172 percent growth in Q1; a new report showed on Tuesday.

While PCIe/NVMe SSD shipments registered 433 percent (YoY) growth on a small base, portable SSD market shipments were up 64 percent in the first quarter of the year, according to market research firm CMR’s ‘India Hard Drive Market Review for Q1 CY2021’.

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In the overall consumer internal SSD market, WD captured 14 percent market share, followed by Adata, capturing 13 percent, and Crucial at third position with 12 percent share.

“The internal SSD market growth is largely attributed to the increased relevance of PCs due to the extended work from home (WFH) and remote learning. Growing awareness about the supreme features of SSDs over traditional HDDs gave an additional boost,” said Shipra Sinha, Analyst, Industry Intelligence Group (IIG), CMR.

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“Consumers inclination towards SSDs was clearly visible giving ample growth opportunity. A significant contribution was observed by the lesser-known brands thus increasing the overall internal SSD base,” Sinha added.

In the external SSD market, Samsung stood at the top spot with 51 per cent market share followed by WD at 41 per cent.

WD shipments increased by 32 per cent YoY, while Samsung shipments went up by 109 per cent YoY.

Seagate captured the third position with 6 per cent market share, the CMR report said.

CMR anticipates the internal SSD market to grow 25-30 per cent (YoY) by the end of CY2021 on back of increased SSD adoption and penetration, making it a mainstream product.

Portable SSDs are also expected to grow 50 per cent YoY on a small base.

“Unabated growth in data and increasing complexity in data management will drive portable SSDs future growth,” Sinha said.

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