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Indian Consumer Storage Market Grows 4% in Q1 as Sandisk Continues to Dominate

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The Indian consumer storage market (micro-SD, pen drive, and SD card) shipments grew 4 percent (on-year) in Q1 as SanDisk continued to dominate all three categories, a new report showed on Tuesday.

SanDisk remained the market leader with a 73 percent market share. HP stood at the second position with a 3 percent market share. In comparison, other unbranded category players captured a 17 percent market share, according to CyberMedia Research’s (CMR) ‘India Consumer Storage Flash Devices Market Review Report for Q1 CY2021.’

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On a quarterly basis, the market registered 15 percent growth. Flash drive was the top contributor with a 64 percent share, while the 32GB capacity was the most favored among users with a 45 percent market share.

“Rising popularity of dual drives has been an important growth factor for flash drive market. Overall market increased marginally due to lack of significant contribution by other well-known brands except SanDisk in Micro SD and SD cards category,” said Shipra Sinha, lead analyst, CMR.

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The 64GB capacity captured 16 percent market share, and its shipments recorded 27 percent YoY increase.

According to the report, the overall flashcards market will remain flat by the end of this year owing to the slow down of the micro-SD segment.

On the other hand, the flash drives market is anticipated to grow more than 10 percent by the end of 2021 on the back of good demand for dual drives.

“Q2 2021 will face the brunt due to the current second wave of COVID-19 and supply disruptions. Flash cards market will continue to struggle largely due to rise in smartphones with huge internal memory,” Sinha said.

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