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Instagram Testing New ‘Collab’ Feature in India

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Facebook-owned Instagram on Wednesday announced it is testing the ability for people to collaborate on Feed Posts and Reels called ‘Collab’ in India.

With ‘Collab’, you can invite a collaborator to your Feed Post and Reels so they can share the content with their followers.

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If they accept, they will be shown as an author, the content will be shared to their Profile Grid and followers in Feed, and you will both see your shared feedback.

“India is among the two countries where this will first be tested,” the photo-sharing platform said in a blog post.

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The company has also explained how does it work.

Upload a Feed post or create a Reel as you normally would. When you get to the end of your share screen, you’ll see the option to “Tag People”.

Clicking on “Tag People” will allow you to now invite a collaborator by clicking “Invite Collaborator”.

You can now search for an account and add them as a collaborator. Note that the account will need to accept your invite.

Only public accounts who are receiving the test experience can be invited to ‘Collab ‘/co-author.

Once the account has accepted the collaboration invite, they will be added to the tag screen and also noted in the header of your post.

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