YouTube “New to You” feature suggests videos outside your usual genre

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Yusuf Balogun
Yusuf Balogun
Yusuf is an aspiring Journalist and Health law expert with a special focus on technology innovations. He is a guest writer at Qwenu and Deputy Editor-in-chief of Gamji Press.

Google and its video-streaming service, YouTube may know you better than you know yourself. YouTube does create suggestions based on your previous viewing history, so the videos it proposes are usually similar to the ones you’ve already seen. YouTube, on the other hand, is introducing a new feature dubbed “New to You” in an effort to make you a more well-rounded video presenter.

“New to You” may be found in the top carousel below the app bar on the mobile YouTube app. You’ll discover it after the “All” chip, and its rainbow-colored outline will make it easy to see. Google stated earlier this month that it has received complaints from consumers who complained: “their home feeds felt a little bit stale.” Some of the stale feelings come from consumers seeing the same type of content as suggestions on a daily basis.

Google announced at the beginning of July that the new functionality would be available throughout the month. According to the corporation, the new function allows users to go “beyond their regular recommendations.”

On the Android version of the YouTube app, some Android users in the United States, the United Kingdom, and France have received the feature. If YouTube has recommendations for you that aren’t the same as the videos you usually watch, the “New to You” chip will turn rainbow-colored. If there are no outside-the-box recommendations for you, the chip will be at the very end of the carousel, without the rainbow colors.

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