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Oneplus Emerged as India’s Premium Smartphone in Q2: Report

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Smartphone brand OnePlus has once again emerged as the market leader in the Indian premium smartphone segment garnering 34 percent market share in the April-June quarter, according to a report by Counterpoint Research.

Additionally, OnePlus emerged as the 5G leader in the premium 5G smartphone market segment with a 48 percent share in India.

We are consistently working towards raising the bar for flagships and leading the charge in developing best-in-class devices. Our recent partnership with Hasselblad on strengthening the camera technology has led us to push the boundaries of innovation. And it has been extremely well received, – Navnit Nakra, VP, Chief Strategy Officer, and Head of India Sales, OnePlus India.

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“This achievement stands as a testament to our commitment towards the excellent technology that we present to our user community,” he said in a statement.

Launched in March, the OnePlus 9 series (OnePlus 9, 9 Pro, and the 9R) have garnered a highly positive response in the Indian market, contributing to more than 200 percent (on-year) growth for OnePlus in Q2.

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During the period, the OnePlus 9R emerged as the best-selling device in the India premium 5G smartphone market (above Rs 30,000) with a 25 percent market share, followed by the OnePlus 9 and OnePlus 9 Pro.

The OnePlus 9 and OnePlus 9 Pro also emerged among the top three best-selling smartphone devices in the ultra-premium (above Rs 45,000) smartphone segment.

“OnePlus exited the second quarter with its strongest ever product line-up backed by a strong performance of the OnePlus 9 series,” said Tarun Pathak, Research Director, Mobile Devices and Ecosystem, Counterpoint Research India.

“This is also the first time that users have a wide price range to choose from OnePlus devices, ranging from the OnePlus Nord CE 5G to OnePlus 9 Pro,” he added.

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