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Apple Leads Tablet App Processors Market With 59% Revenue Share

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Apple maintained its tablet AP (app processor) market leadership with a 59 percent revenue share in Q1 — the company’s highest share in the past nine years, followed by Intel with 14 percent and Qualcomm with 10 percent, according to a report.

For the fifth consecutive quarter, the tablet applications processor (AP) market posted shipment and revenue growth, according to data provided by market research firm Strategy Analytics.

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The tablet AP market grew 33 percent to $761 million in Q1. Apple, Intel, Qualcomm, MediaTek, and Samsung LSI captured the top-five tablet applications processor (AP) revenue share slots.

Apple’s tablet AP revenue grew 60 percent year-on-year in Q1 2021, driven by new 5 nm-based A14 Bionic and Apple Silicon M1. The pandemic-driven demand also helped, – Sravan Kundojjala, Associate Director of Handset Component Technologies service at Strategy Analytics.

MediaTek maintained its lead in non-iPad tablets in unit terms, thanks to its design wins at Amazon, Lenovo, Samsung, Asus, and others.

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“MediaTek’s tablet AP shipments grew 92 percent year-on-year in Q1 2021, driven by its cellular and non-cellular tablet APs. However, we believe that MediaTek lags in terms of average selling prices (ASP). As a result, the company posted lower revenue share compared to its unit share,” Kundojjala added.

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