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Apple Rejigs Its Online Store Before Its Mega Launches

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Apple has given a brand new look to its Online Store, with a dedicated tab on top-level navigation, as the tech giant prepares for mega launches in the coming months.

The Online Store, which went down for nearly an hour, emerged in a new look and feel late on Tuesday.

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The top section of the Online Store offers images and links to Apple products like Mac, iPhone, AirPods, Watch, etc.

There are also sections for what’s new on the main Store page, links to support pages, and more.

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The redesigned website offers a new design that is full of cards, reminiscent of Apple’s Store app for iOS, and offers neat white spaces and a better browsing experience for the users.

The redesign of the Apple Online Store comes at a time when Apple registered more than 140 percent growth in India in the second quarter this year.

Globally, the iPhone revenue set a June quarter record of $39.6 billion, growing 50 percent year-over-year and exceeding its own expectations.

Apple is set to launch the iPhone 13 that is likely to support faster-charging speeds with a 25W power adapter, compared to the current limitation of the iPhone 12, which only supports fast charging at up to 20W.

The iPhone 13 Pro and iPhone 13 Pro Max are expected to benefit from LTPO displays, which will provide users with a better viewing experience with ProMotion 120Hz refresh rate and may support always-on functionality.

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