An exhibition stand is an exposition section, where a company showcases its products and services. Corporations also use exhibition stands, to give people more detailed information about the products they have.
Designing idiosyncratic stands exhibitions to make businesses stand out, also creates a strong, positive impression regarding that same business. The hard part is designing such an exhibition because the process tends to be complex.
Your company’s reputation highly depends on the type of exhibition stand you have. Hence, the need to design nstands that aim to give out the ‘wow factor like those chosen by stands. Whilst it has been said time, and again, the first impression is everything.
The advantages of having an exhibition stand
Exhibition stands are most commonly used in trade shows. The benefits of having an exhibition stand for your business are many. Some of them include:
- Creates brand proximity: The right exhibit ensures your brand is accessible to as many visitors as possible. Visitors will also develop brand closeness and allows the company to understand their target audience’s needs better.
- Direct interaction: Exhibitions help brands display their services and products directly to their audience.
- Great platform for interaction: Exhibiting is way better than cold-calling customers. Cold-calling often gives out a wrong impression.
- Potential customers: If your exhibit stand is attractive enough, it will attract both customers and potential customers.
Six technologies that’ll make your exhibition stand more interactive
1. Augmented Reality
Also known as AR, this will make your company’s exhibition immersive for prospects and visitors. Augmented reality enables you to integrate images generated by computers, producing an interactive experience. In AR, users can point at different products. Then, the products pointed at will be automatically transformed into an entertaining, informative, and exciting experience on their phones.
Videos create eye-catching visuals at exhibitions. They have also been known to be effective in drawing the attention of passersby to your stand. Find moving images that are creative enough to be entertaining and, at the same time, market your brand.
3. Interactive screens and digital displays
Using interactive screens like touch screens will enhance the user’s experience. You can also use an active drag & drop photo booth or wall. What’s more, you can use interactive panels and displays, which have digital touchpoints, on floors and walls. You can also use interactive mirror screens, like transparent LCD screens and digital glass having a multi-touch ability.
4. Triggered technologies
These create brand excitement after capturing visitor’s attention. They use sensors that have been embedded in the stand, thus initiating an action. For example, when a visitor goes past the stand, a sensor is activated, triggering the start of a video. It could also switch on display lights, to turn on, or any other special effect. With triggered technologies, visitor engagement is improved.
5. Mobile apps
You could build an app for your company’s exhibition. This encourages visitor engagement and interaction even when the event ends. You can use the app to send relevant information to visitors about your services and products.
6. Social media and product demos
Livestreaming from your exhibition stand to your company’s social media pages to broaden the audience. Also, encourage sharing of the streams with hashtags to create brand awareness. You can also use product demos, even in the live streams. That way, potential leads will have a clearer picture of what your brand is all about.
Creating the right kind of brand, awareness, required major creative hustle. Engaging potential leads is not easy. However, if you incorporate technology, you will likely leave a fond memory with them and possibly turn them into repeat customers.