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Tackling Climate Change Together: a New Ambition of Facebook

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Yukesh Prabhu
Yukesh Prabhu
A dedicated student of Journalism with high aspiration in Reporting and content writing. A keen communicator and researcher with an expertise in content curation.

Is humanity doomed? Or thriving towards the bleak future? But in either case, the Industrial Revolution wasn’t an artifact we expected. Climate, in the emphasized process of global warming, is propelled by the human-induced outpouring of Greenhouse gases and causes massive scale transference in climate and weather patterns.

A recent survey by the Intergovernmental Panel on Climate Change (IPCC) states that we can’t prevent global warming from aggravating over the next 30 years. It could set off us in fear and trepidation, but we can’t neglect the actuality in real-time.

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Climate change activists never failed to provide a path for a sustainable tomorrow. Climate change is an important topic to be discussed among people. Ayana Elizabeth, a marine biologist famous as a climate leader, is constructing a solid community to find the solution to the climate crisis. It has to be given much attention as we are downtime to surf on the internet steam. We should understand the seriousness of climate change. 

A survey conducted by Facebook partnered with the Yale program on climate change communication revealed that more than 6 in 10 people evaluated worldwide need some more lucidity about climate change and its intensive effects. Today, Facebook took valuable measures to help our society take part in the battle of climate change. Facebook decided to provide reliable information to people. 

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Expanding the Climate Science Center:

Facebook booted the Climate Science Information Center in September 2021.  they are now building up the center by adding new features into their library, like quiz shows and panel discussions to notify and seize the community. And also they’re renaming it the Science Information Center. 

Increasing authentic Information related to climate change:

Facebook has invested $1 million in a “new climate grant program to increase authentic information and eradicate misinformation about climate change.” Also, Facebook partnered with an international fact-checking firm to give external support to organizations, working relentlessly to battle misinformation about climate change.

Facebook uses its great network subtlety as they expand the climate change section at the climate Science Center with additional factual data about climate change. The Facebook network is working Meticulously to make sure the facts reach the community to a great extent. 

Elevating Climate voices:

Facebook is launching a video series to spotlight young climate activists on Facebook and Instagram between climate week and COP26.

EXPANDING THE CLIMATE SCIENCE CENTER:

In 2020, Facebook launched the climate Science Information Center in Canada, France, Germany, Ireland, Nigeria, South Africa, and the US. These labels will link to the Climate Science Information Center, where people can find factual information from leading climate organizations and take prior climate change measures.

Facebook has expanded the network to 16 counters with merely 4 million followers, and surprisingly, the centers get one lakh visitors daily. Facebook vowed to add additional features to the community center to grab most people’s attention towards climate change.

Recently they have brought up quiz features in collaboration with the IPCC to test people understanding of climate. Facebook also introduces an informative session that provides people with pivotal figures on climate change-related crises and issues, starting with wildfires, a significant threat to humanity.

Notably, wildfire pulverized the trees and left animals to suffer in the flame at Amazon forest in 2020. Similarly, this month, Italy is in misery by tackling the wildfire. Thousands of wild animals lost their shelter; they no longer can stretch in trees. 

TAKING NEW STEPS TO COMBAT CLIMATE MISINFORMATION: 

Facebook is taking numerous steps to give reliable information sources to people. Facebook announced its climate misinformation grant program affiliated with the international fact-checking network. The new initiative from Facebook primarily focuses on the organization that is relentlessly working to battle climate misinformation and fund those organizations to keep their heads up.

Facebook investing $1 million in this new initiative, and they built an alliance with Fact-checkers, climate change activists, and experts and organizations who primarily spotlights battling climate change misinformation. Facebook held a conference along with the Yale Program on Climate Change Communication, University of Cambridge, and Monash University. They also added new facts to facts about climate change library of the Climate Science Center as  “Sea levels have risen an average of eight inches globally since 1880.”  
CLIMATE CHANGE VOICES: 

Facebook has planned to highlight creators who are promoting and educating users on Facebook and Instagram. They named the event Climate Week starts on September 20 and ends on September 26. Facebook has also prepped to launch a food sustainability video Sydel Curry-Lee on the Facebook app. It is worth to be mentioned that 3.5 million users in Facebook climate change groups have raised $130 million for environmental factors on Facebook and Instagram. 
We are pursuing as digital enthusiasts into the mesmerized hallucinated realm. Still, in the intervening period, we can utilize the digital weapon to spread helpful information about climate change and the earnest seriousness of global warming and human-induced emissions of the greenhouse effect. Humanity is never doomed. We can fight together to bring out a drastic difference.

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